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Realtors: Forget Your Address?


It's a large real estate agency, and the company depends on a steady stream of leads. The website is classy, with delightful graphic elements and layout. There is well-written copy, designed to both entice the reader and search engine spiders. The website was obviously done by a professional and probably cost a bit of money.

Only the website missing something -- an easily found address and phone number!

While researching realtor websites a few months, we came across a suprisingly large number of real estate websites where the contact information was buried. Some websites put their contact information on a Contact or About Us page. Even worse, a few had their contact information enbedded in an image. Search engines don't read text in images. Users can't copy and paste from an image if they want to copy your address to, say, a mapping program.

It's like putting a sign above your office building and forgetting to unlock the door.

Don't bury your most important information. Contact information should be in the footer of every page and preferably higher on the website's home page. Each individual listing should have associated contact information. Real estate is one of the few types of websites where an interested customer is actually likely to pick up a phone and call rather than email you.

Sometimes, with everything that goes into creating and marketing a website, the simplest things are left behind. Don't let it happen to you!

S.R. Daley is the web developer for http://www.myrealtyfeed.com, a service that allows real estate professionals to create, maintain and promote multiple RSS feeds with a simple web interface.

This article may be republished without changing the content and the bio box.


MORE RESOURCES:

Area's leading real estate brokerages toured properties at Quail West
Naples Daily News
A group of agents from Southwest Florida's leading real estate brokerages toured new model residences and resale properties at Quail West, a 1180-acre master-planned golf course community in North Naples. Organized by Realtors who specialize in serving ...

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This week's real estate transactions
Charleston Post Courier
Suelda LLC sold Unit 3G, 106 West Arctic Ave., Pavillion Watch HPR to Lynn W. Hodge for $435000. Ellie Alpert sold Unit 321, 201 West Arctic Ave., Charleston Oceanfront Villas to James G. Goodwin Jr. and Carol A. Goodwin for $659000.

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Alameda Real Estate Investor to Plead Guilty in Foreclosure Auction Fraud
Patch.com
Dominic Leung of Alameda conspired with others to manipulate real estate foreclosure auctions, the Department of Justice said. By Patrick Creaven An Alameda man and two others have agreed to plead guilty to conspiracies to rig bids and commit mail ...

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Real Estate Transfers - 2/12/12
Knoxville News Sentinel
Joe Judkins and Ann Judkins to Diane Valeriano, trustee, and Diane Valeriano trust, in Woods at Montgomery subdivision, $1390000. David Jacobi and Stacy Jacobi to Jeremy Rose and Catherine Rose, in Duncan Woods subdivision, $720000.



Upcoming real estate events
Detroit Free Press
Real estate and investment professionals are welcome. Seating is limited, so call 248-547-3006, or sign up at www.metro-mi.com . These free one-hour seminars will be 6-7 pm on the first and third Thursdays of the month at Metro Mortgage Investments, ...



SCHRADER REAL ESTATE AUCTION
Quad-Cities Online
Today is Saturday, Feb. 11, the 42nd day of 2012. There are 261 days left in the year. 1862 -- 150 years ago: About noon on Sunday a cow stepped down to the river's edge to drink, near the gas works where the river is open. She slipped into the swift ...

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Howard Lutnick's next reinvention: real estate
Crain's New York Business
Five years ago, as the real estate downturn began to deepen, Wall Street veteran Howard Lutnick wondered how his traders could make money from the emerging turmoil. “It was such a big market, but we couldn't find a way to play it that made sense for us ...



Real-Estate Crash Aids the Green Movement
Wall Street Journal
By LAURA KUSISTO The real-estate crash left pockets of the region's rural areas littered with the remnants of would-be golf courses, shopping centers and luxury subdivisions that never got off the ground. But the market swoon has yielded an unexpected ...

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USA TODAY

Bernanke Wants to Lend to Real Estate Investors
TheStreet.com
By Shanthi Bharatwaj 02/10/12 - 02:59 PM EST NEW YORK (TheStreet) -- Federal Reserve Chairman Ben Bernanke said Friday that making loans more easily available to real estate investors for bulk purchases of homes would be an important step in resolving ...
Tight Credit Conditions Impeding Housing and Economy RecoveryLoanSafe
Bernanke's speech to home buildersReuters

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IRA

Today's Real Estate Reality: How We Got Here
IRA
Jim Ingersoll is a successful real estate entrepreneur, author of Investing Now and soon to be released “Cash Flow Now.” Jim resides in Richmond, VA and he enjoys speaking at events and coaching others to achieve their financial freedom.

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