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Real Estate Investors: How to Get a Powerful Marketing Education for Free
I am a total geek. A few weeks ago, late at night, I wasn't in the mood to go to bed yet so I turned on the TV. What I tuned into may surprise you. What I am about to reveal will empower you. You may assume that I flipped to the Late Late Show, but that is not the case. Most deliberately I turned to the insomniac's staple, paid programming. Yes, I intentionally watch infomercials. I find there is much to be learned from studying the marketing and sales methods used in this media. Most infomercials are produced by very successful marketers. FYI?the Guthy-Renker shows are some of the best as proven by their staying power. I could record an infomercial and base a whole seminar around studying it. From the "and that's not all" offer to the "call in the next ten minutes" close, there are strategies that can and should be easily adapted to your own marketing. The product may be different, but the consumer psychology is the same. Now, I am not about to suggest staying up late to watch infomercials (although it wouldn't be time wasted). However, there is something similar that you should be doing. You may be letting a priceless education pass right beneath your nose that you could be enjoying for free. Here it is.... ...junk mail! I know, junk mail can be a pain. But think about it. Those companies spend a lot of time and money to test and find out what works in direct mail. You might as well profit from their hard work. Instead of automatically dumping it in the garbage, take a few minutes to look through it. What kind of headlines do they use? Do they use any creative packaging? What is the formatting? Did something catch your attention? One of the most powerful strategies for being a successful marketer is to borrow and adapt ideas. It doesn't matter what industry it is from. In fact, often ideas from other industries will provide the biggest breakthroughs. If you have bought any courses from real estate gurus, then you probably get a lot of mail from them. These guys are masters. Pay attention to what they do. If you have a good rapport with a seller, ask them what other mail they might have gotten from investors. This works especially well with sellers in foreclosure. They often get mounds of mail. If they will gather it for you and hand it over, that could be a treasure trove. What do you do with all of this? Start what is called a swipe file. Every master marketer has one. Keep the best pieces. Get a bunch of file folders and come up with a system that works well for you to organize it for quick reference. When you want to create a new marketing piece, a few minutes perusing your swipe file will get the juices flowing and make it much easier. So... don't pass up the education that passes through your mailbox everyday. Jason Van Orden was the President of the Salt Lake Real Estate Investors Association in 2004. He also teaches investors marketing systems to find more deals and make more money with a minimum investment of their time and money. For more tips on how to market to get motivated sellers calling and begging to do business with you go to: http://www.find-real-estate-investing-deals.com/index.htm?article2
MORE RESOURCES: Russian Demand for U.S. Real Estate Surges 78.5% The Moscow Times What renters really want | Real Estate Newsletter Inquirer.com WA real estate firm fired woman for reporting harassment, lawsuit says The Seattle Times NYC Real-Estate Execs Throw Money Behind Adams to Counter Rise of Mamdani The Wall Street Journal Commercial real estate update: As big box brands buckle, the three A's can save the day Tallahassee Democrat Real estate investors are purchasing more U.S. homes as high prices lock out would-be buyers CBS News Livvy Dunne Tried to Buy Babe Ruth’s Former Apartment. An N.Y.C. Co-op Board Said ‘No’. The New York Times A tale of two Floridas: Real estate industry torn over DeSantis' push to eliminate property taxes Fox Business Luxury Real Estate Company Unveils ‘Flathead Lake Club’ Proposal in Lakeside at First Public Hearing Flathead Beacon Banner Real Estate Group breaks ground on The Faywell multifamily community in downtown Wheaton Chicago Agent Magazine ‘It’s all looking great’ for the M’s of M2 Property Group in Texas Real Estate News by RealEstateNews.com DDN: Judgment filed in Wright State’s real estate arm case Wright State University Homes for Sale in Manhattan and Brooklyn The New York Times Milestone Real Estate owner realizes dream with Downtown Fresno office thebusinessjournal.com ‘Ongoing stagnation’: Real estate fundraising stays muted in H1 Private Equity Real Estate | PERE Berkshire region real estate sales – July 11, 2025 The Berkshire Edge Lee & James Real Estate Photography Launches Back-to-School Special for Portland Area Realtors Akron Beacon Journal Hybrid ‘buyer agent’ blends AI with the human touch Real Estate News by RealEstateNews.com Real Estate: June 2025 Coronado Market Update Coronado Times Brooklyn Real Estate Market Report: 2Q 2025 Inhabit by Corcoran Dave Ramsey Saves Listener With $1 Million in Her 401(k) From Becoming a ‘Victim of the Real Estate Market’ Realtor.com Current Real Estate Roundup - July 10, 2025 Nantucket Current Real Estate Minute – 07-10-2025 Texomashomepage.com ARX Launches First PPE Brand Designed Specifically for Women, Redefining Safety on the Jobsite Boston Real Estate Times $400 Million Family Lawsuit Involving Prominent Fullerton Real Estate Figures Part 2 Fullerton Observer As Sovereign Debt Loses Its Luster, Economist Sees Investors Turning to Real Estate and Other Hard Assets Urban Land Magazine Saudi Arabia Enacts New Real Estate Foreign Ownership Law: A Calibrated Opening for Foreign Investors The National Law Review Is private real estate underestimating risk for US life sciences? Private Equity Real Estate | PERE Signs of Recovery: Boston Lab Market Shows Momentum in Q2: JLL Report Boston Real Estate Times Leading Index for Commercial Real Estate Increased 7% in June Calculated Risk Mom, I’m Going Into Real Estate The Jewish Link Real Estate Roundup: YKK Sells Anaheim Building for $39 Million Orange County Business Journal Delistings Surge Nearly 50% as Sellers Who Can't Get Their Price Quit the Market in Frustration Realtor.com Department of Taxation and Finance dos.ny.gov Mayer Brown Adds Gabe Steffens as Real Estate Partner in LA Bloomberg Law News As Californians Fought Corporate Landlords, YIMBY Action Partied with Big Real Estate’s Cash CityWatch LA Zillow vs. Compass: Real Estate’s Ultimate Showdown (and Why You Need a Pro in Your Corner) Alexandria Living Magazine Providence Hill Real Estate owners buy office building near Tuckahoe HQ Richmond BizSense CNBC is expanding its real estate coverage Talking Biz News Real estate CEO warns of growing ‘exodus’ as people have ‘given up’ on California — but where are they going? Yahoo Finance Real estate boss targeted in San Francisco with smear campaign The San Francisco Standard Lancaster County hits new real estate record LancasterOnline Report: 7 of 12 Luzerne County school districts increased real estate taxes for 2025-26 The Sunday Dispatch Where are home prices falling most in America? This SWFL community made top of the list Naples Daily News Report: Leasing lags, but Dayton bets big on defense and development The Business Journals Fetner, MCB Real Estate, Farallon Capital Buy 240 Willoughby Street for $210M Commercial Observer Confusing housing stats & real estate nerds Sacramento Appraisal Blog 10 of the Best REITs to Buy For 2025 | Investing US News Money Apartment investor closes second funding round at $373 million The Business Journals Trump's $5 Million 'Gold Card' Visa Draws 70,000 Applicants — Foreign Investors Target American Real Estate Yahoo Finance Rob Long taps real estate, food service industries to raise $35K in Q2 for HD 90 bid Florida Politics How downtown Natick MA has become a focal point for redevelopment MetroWest Daily News |
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