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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: How Jordon Hudson, 24, amassed $8 million real estate portfolio within months of meeting Bill Belichick New York Post Secluded estate near Ann Arbor is Washtenaw County's most expensive home. Price: $8.99M Detroit Free Press Real estate transfers in Adams County from April 21-25, 2025 Muddy River News Real estate report: Three key factors are behind Louisiana’s surge in investment Baton Rouge Business Report Hyderabad blues: Real estate sales in city see biggest drop The Financial Express ArchCrest opens new real estate division Northern Nevada Business Weekly Lupoli Companies to Break Ground on Major Development in Littleton Boston Real Estate Times Two key real estate bills take aim at industry regulations Real Estate News by RealEstateNews.com Advocacy Scoop: New NAR Poll Unveiled—Tax Reform, Real Estate Policy and Voter Opinion National Association of REALTORS® Cattaraugus County: Ellicottville home, Machias property lead March real estate sales Olean Times Herald The Pipeline: Commercial real estate roundup for 5.2.25 Richmond BizSense Fond du Lac County property sold for $530K in latest real estate transfers for April 21-25 fdlreporter.com Licking County real estate transfers for April 14-18 reach $1.4 million in Newark The Newark Advocate ThoughtCraft Architects Marks 20 Years of Design Excellence Boston Real Estate Times People on the Move: New execs at HomeServices, RE/MAX Real Estate News by RealEstateNews.com Urban Edge Signs First New Leases at Shoppers World Since Acquisition Boston Real Estate Times MassHousing Awards $1.55 Million to Create Affordable Homeownership in Malden Boston Real Estate Times Rockland Trust to Open New Corporate Headquarters in Rockland, MA Boston Real Estate Times Things to know about SW Florida real estate with Call It Closed International Realty Gulf Coast News and Weather - Southwest Florida News Mid-America Real Estate closes sale of 34,431-square-foot shopping center in Midtown Detroit REJournals Ranking Arizona: Top real estate law firms for 2025 AZ Big Media Richland County property transfers recorded April 21-25 Mansfield News Journal Mahoning County Real Estate Sales: $200K+, May 2025 Business Journal Daily LOCAL REAL ESTATE TODAY 5.2.25 KQEN News Radio Real estate veteran named president of regional Berkshire Hathaway HomeServices Hartford Business Journal Startup radar: Seattle-area tech companies build software for robotics, real estate, and more GeekWire Crossing Real Estate: They Shaved Another $50k off the $1.25 Million Fishtown House - Crossing Broad At $16.5 million, Palm Beach sale is the biggest townhouse deal of the winter season Palm Beach Daily News Property transfers: Nursing facility, rental complex sell for more than $1 million Canton Repository Alexandria Real Estate Equities Looks Juicy But Uncertainty Keeps Me Sidelined (NYSE:ARE) Seeking Alpha Household Struggles Weigh On Real Estate And Spending Seeking Alpha Blackstream opens luxury office near Lake Keowee GSA Business Report Raith seeks to raise $700m for non-core US real estate fund IPE Real Assets Current Real Estate Roundup - May 1, 2025 Nantucket Current Welcome to Real Estate Friday! The Berkshire Edge April real estate transactions CraigDailyPress.com Franklin Real Estate Development finds inspiration in Greenville’s history upstate business journal Solano Real Estate Scene: Slow down, buy a house Daily Republic Quarles Adds Calamita as Public Finance, Real Estate Partner Bloomberg Law News 'Slow and steady': How a couple retired early by buying one rental property a year with 5% down payments Business Insider Job Market Defies Tariff Fears to Remain Strong in April, Offering Jolt of Confidence to Homebuyers Realtor.com Solano Real Estate Transactions: May 2, 2025 Daily Republic Berkshire region real estate sales – May 2, 2025 The Berkshire Edge Ballard Spahr Hires Jill Parks as Washington Real Estate Partner Bloomberg Law News Places This Week: A waterfront estate in Dunedin St Pete Catalyst Real estate performance in Quarter 1, and some perspective Garden City News Exclusive: Trump's first real estate project in Qatar to be announced by Qatari Diar, Dar Global Reuters How the Dallas Commercial Real Estate Industry Could Fare in the New Tariff Environment - D Magazine Here's what local experts say the Baton Rouge real estate market will look like in 2025 The Advocate Mortgage Rates Drop and Remain Below 7% for 15 Straight Weeks Norada Real Estate Investments CENTURY 21 Real Estate and Institute for Luxury Home Marketing Launch Collaboration With New Q1 2025 Luxury Market Report Franchising.com Allied Properties Real Estate Investment Trust (APYRF) Q1 2025 Earnings Call Highlights: ... - Yahoo SDSU: SDSU Imperial Valley alumnus finds new meaning in real estate career Imperial Valley Press Online Graham Norton’s Manhattan Carriage House Is Listed for $5.595 Million The New York Times Today’s Mortgage Rates – May 2, 2025: Rates Are Down 46 Basis Points From Last Year Norada Real Estate Investments Abundant listings and stable prices not enough to drive April sales in the Fraser Valley GlobeNewswire What's the most expensive property sold in Rhode Island? May 2 real estate transactions The Providence Journal Costar Group (CSGP): “Bloomberg Of Commercial Real Estate” Insider Monkey When Donald Trump mocked a real estate icon for having a 'Trophy Wife' The Economic Times Real Estate Magnolia Reporter Real Estate: Market Pulse (April 2025) Seyfarth Shaw LLP US Commercial Real Estate Leader Peachtree Group Launches 114-Room Residence Inn in Ocean Township, Tapping into Jersey Shore’s Expanding Hospitality Market Travel And Tour World Report: Health care real estate gains greater favor in Twin Cities Finance & Commerce |
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