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Real Estate Information |
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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: Betting big on Israeli real estate, Canadian billionaire looks to drive housing markets The Times of Israel Current Real Estate Roundup - February 26, 2026 Nantucket Current Real estate transactions — Feb. 19-25 Steamboat Pilot Step out the back door and onto the water at this Lake Oswego estate listed for $6.2M OregonLive.com C21 adds Windy City affiliate; Real, Howard Hanna nab new teams RealEstateNews.com Felony charges filed in Thornton State Beach fence case; new questions about real estate investor ABC7 San Francisco The General Services Administration: Examining the Future of Federal Real Estate Management to Reduce Costs for the Taxpayer | Transportation and Infrastructure Committee Transportation & Infrastructure Committee (.gov) Hey, real estate brokers: AI is not ‘coming soon,’ it’s already here Orange County Register MassDevelopment brings on new head of real estate Worcester Business Journal Kent County home prices dropped over 11% in November The News Journal OT Real Estate Spotlight of the Week: 3009 Stirrup Loop The Owensboro Times Building Smarter: How Proptech Is Reshaping Canadian Real Estate Development The Florida Times-Union County Real Estate Activity Holds Steady into Jan. Franklin Observer Real estate sales in Peoria, Tazewell, Woodford counties for Feb. 28, 2026 Peoria Journal Star Berkshire region real estate sales – February 27, 2026 The Berkshire Edge Bay Area housing and real estate news The Mercury News Chad Schwendeman Real Estate Group Becomes Exclusive Zillow Preferred Partner in Central Minnesota. Brainerd Dispatch See how much homes prices fell in New Castle County recently The News Journal Sussex County home prices fall in November, but condos rise The News Journal 5 facts about Florida local real estate market after listing surge Treasure Coast News Real Estate 101: The deal I didn't fund The Rome News-Tribune Local real estate broker pleads guilty to obstruction of justice, avoiding reporting requirements Rogue Valley Times Million dollar baby: Real estate's biggest new hires and moves Inman Real Estate News Former Marquette men’s basketball, NBA player shares real estate insight with students Marquette Today Miami heat: Phones are ringing off the hook as California billionaires look to drop 9 figures on homes in the 305 Business Insider What's the most expensive property sold in RI? Feb. 28 real estate transactions The Providence Journal EG Real Estate: 3 New Listings, 1 Sold in Blizzard Week East Greenwich News Westmoreland County Real Estate Transfers The Latrobe Bulletin New real estate rule for those who pay in cash takes effect March 1 5 EYEWITNESS NEWS With Rocket deal, Compass strikes at organized real estate. ‘It really seems like war.’ Inman Real Estate News Berkshire County Real Estate Transactions for Feb. 9-13 The Berkshire Eagle Novato real estate lender under investigation Marin Independent Journal Rogers Healy Exits the Real Estate Game. D Magazine MI Dream Home: Battle Creek estate offers island home The Detroit News Westport real estate sales Feb. 9-13 Westport Journal 45,486 Shares in Alexandria Real Estate Equities, Inc. $ARE Acquired by GSI Capital Advisors LLC MarketBeat Real Estate Investors (LON:RLE) Share Price Passes Below 200 Day Moving Average - What's Next? MarketBeat Real Estate Transfers Rocky Mount Telegram REAL ESTATE TRANSACTIONS Bandera Bulletin D.C.-based real estate firm investing $4B for new data center development in Berkeley County, WV West Virginia Watch This historic property in Peoria is now on the market Peoria Journal Star Dodge County Real Estate Transfers Fremont Tribune Bruce Burrow, pioneer developer behind Mall at Turtle Creek, dies K8 News | Jonesboro, Arkansas San Antonio apartment developers on the sidelines as supply outpaces demand San Antonio Express-News Colorado River Basin Negotiations Put Western Land Use and Real Estate at a Crossroads Urban Land Magazine Welcome to Real Estate Friday! The Berkshire Edge Brecksville warehouse sales signal Valor Acres boost Crain's Cleveland Business SmartCentres Real Estate Investment Trust Further Extends Arrangements with Penguin Group Business Wire The Next Step Program gets Doylestown real estate deal done Bucks County Herald newspaper $1.7 million Madeira home sale among the week's top property transfers Cincinnati Enquirer HINA - Croatians increasingly invest in gold and stocks, less in real estate – roundtable Alliance of Mediterranean News Agencies The week in Brooklyn (2/23-2/28) Historic blizzard recovery, Cobble Hill real estate news, Wholefoods in Williamsburg & the latest community news Brooklyn Bridge Parents Real estate news: Artz Building in Old Town Tustin sells for $3.5 million Orange County Register Compliance Deadline Approaches for FinCEN’s Residential Real Estate Reporting Requirements The National Law Review Spokane economy outlook provides some hope for real estate sales The Spokesman-Review Billy Joel sells Long Island estate 'MiddleSea' for $28.75 million, a record outside Hamptons Newsday Supreme Court’s Tariffs Ruling Leaves Commercial Real Estate in a Familiar Spot Commercial Observer |
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