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Selling Your Home: The Power of a Great Sales Flyer
Even though its importance is often overlooked, a great sales flyer is one of the most effective tools for selling your house. Whether your home is listed with an agent or not, make sure that you have a dazzling flyer. Most agents will appreciate your help, since it's also in their best interest to sell your house. Most agents are busy people, so they may not have the time to give your home's flyer the attention it deserves. And even when they do create a flyer, one of the most prominent features of the average flyer is a big picture of the listing agent! But buyers don't care what your agent looks like. They want to know about your property, and what buying it will do for them. So it's worthwhile to look at your home's flyer to make sure it sparkles, and to see if all your home's unique amenities and features are listed. Don't take it for granted that your agent will list them all. We once listed a home with a realtor who forgot to put "waterfront property" on our sales flyer! Once you've decided to design a sales flyer, it's important to focus on how your home will benefit a buyer. Depending on your home's features, you might list things like: Live in a park-like setting Enjoy the privacy of a long driveway Live in a romantic bungalow Find peace in the beautiful flower garden Swim in your private shimmering pool Buy with no money down In each of the above examples, you'll notice that the phrase begins with a verb that suggests action from the buyer, followed by a direct benefit for taking that action. Each phrase calls for the buyer to do something specific and promises a pleasing reward for doing it. If your home doesn't have a sales flyer, it needs one. If your realtor has created something that pays more attention to them than to your house, you need a stronger one, focusing on your home's benefits to potential buyers. There are a number of computer programs that can help you make dazzling flyers easily and quickly. Whether your home is listed with a realtor or not, a dynamic sales flyer can be the difference between a quick sale and having your home sit on the market. Creating a flyer that sizzles will help sell your home for more money, and in a shorter period of time. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Jake Paul Closes One Of The Largest Real Estate Deals In Georgia History With $39 Million Purchase of 5,600-Acre Ranch Yahoo Finance New Jersey tops nation’s highest property tax list at $9,413 while southern states offer relief New York Post Real estate inquiries by wealthy New Yorkers into Florida properties jump 50% after Mamdani primary win Fox Business Dave Ramsey Saves Listener With $1 Million in Her 401(k) From Becoming a ‘Victim of the Real Estate Market’ Realtor.com Hoby Hanna: Zillow is ‘overstepping,’ limiting ‘creativity’ - Real Estate News by RealEstateNews.com Hoby Hanna: Zillow is ‘overstepping,’ limiting ‘creativity’ Real Estate News by RealEstateNews.com Real estate sales in Peoria, Tazewell and Woodford counties for July 12, 2025 Peoria Journal Star Real Estate Fears: 10 KM Ban Near New Airports?.. Great Andhra What renters really want | Real Estate Newsletter Inquirer.com Despite signs of market rebalancing, real estate in this NJ town remains hot. Here's why Bergen Record Real Estate Property Transfers Spring Hill for June 16, 2025 Williamson Source Central Mass. real estate transfers, Sunday, July 13 Worcester Telegram Real Estate: Immaculately Maintained & Move-In Ready Home sanangelolive.com These are the forgotten NYC nabes that became real estate hot spots in the last decade: report New York Post Cape Cod House Hunt: West Yarmouth house is close to Seagull Beach. See the photos. - Cape Cod Times Golfer Bryson DeChambeau's Massive Real Estate Investment Has Eaten Up Most Of The $125 Million He Got Paid To Switch Tours Yahoo Finance Compass to share exclusives — if brokers, MLSs play by 2 rules Real Estate News by RealEstateNews.com Buyers wary of surprise HOA costs now have a safety net Real Estate News by RealEstateNews.com NYC Real-Estate Execs Throw Money Behind Adams to Counter Rise of Mamdani The Wall Street Journal Real Estate Newsletter Articles this Week: Months-of-supply is higher than the previous 8 years! Calculated Risk 'Married To Real Estate' Canceled After Four Seasons On HGTV, Say Hosts Egypt Sherrod & Mike Jackson Deadline ‘A win for the kids’: Local real estate company launches initiative to help at-risk youths Daily Memphian Erie County real estate transactions Buffalo News RNR Real Estate Briefs — Texas & more Realty News Report 'The part no brochure tells you': Real estate advisor exposes legal landmines Indian buyers ignore MSN Tampa real estate investment firm under investigation for potential deceptive practices Florida Politics Real estate investors are purchasing more U.S. homes as high prices lock out would-be buyers CBS News Senior Spotlight: The Grand Junction Daily Sentinel $400 Million Family Lawsuit Involving Prominent Fullerton Real Estate Figures Part 1 Fullerton Observer A tale of two Floridas: Real estate industry torn over DeSantis' push to eliminate property taxes Fox Business 2025-2030 Five-Year Housing Market Predictions U.S. News Real Estate Mortgage Rates Predictions for the Next 6 Months: August to December 2025 Norada Real Estate Investments Department of Taxation and Finance dos.ny.gov Florida real estate: See the most expensive home sales across the Treasure Coast in June Treasure Coast News OT Real Estate Spotlight of the Week: 1555 Graves Lane The Owensboro Times Confusing housing stats & real estate nerds Sacramento Appraisal Blog Real estate boss targeted in San Francisco with smear campaign The San Francisco Standard Real estate CEO warns of growing ‘exodus’ as people have ‘given up’ on California — but where are they going? Yahoo Finance The Michael Houck Real Estate Guide for July 13th Oil City News How downtown Natick MA has become a focal point for redevelopment MetroWest Daily News Top 10 most expensive homes sold in Petaluma last week The Press Democrat Here are recent property transfers up to $970,000 St. Albans Messenger SERHANT. hits DC; Elliman snags ‘Million Dollar Listing’ star Real Estate News by RealEstateNews.com Landmark Tax Reform Brings Major Wins for Real Estate National Association of REALTORS® Here are businesses on the move in Marin, Solano, Napa, Sonoma and Mendocino counties The North Bay Business Journal Aspen Real Estate Snapshot, June 23, 2025 Aspen Daily News Mortgage Rates Today – July 12, 2025: Rates Rise Across the Board for All Loan Types Norada Real Estate Investments Top B2B Platforms Transforming Tokenized Real Estate Markets Herald Where are home prices falling most in America? This SWFL community made top of the list Naples Daily News Home prices in Colorado Springs hit record high, even with many homes for sale Colorado Public Radio Agent Spotlight: Katie Coleman The Grand Junction Daily Sentinel Blackstone, PSP reportedly among consortium in talks to acquire H&R Real Estate Investment Trust Pensions & Investments Wichita Falls ISD teams with Bishop Real Estate to sell Kirby Middle School Texomashomepage.com $1.225 million Symmes Township home sale among the week's top property transfers Cincinnati Enquirer |
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