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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: This Safeway on S.F. Peninsula is next up for a big housing project by Align Real Estate San Francisco Chronicle Iran’s new supreme leader is a real estate mogul, with London homes, Dubai villa, European hotels Fortune Richmond real estate agent who died in custody tried to hire someone to kill his wife, court records say The Richmonder Mark Zuckerberg Breaks a Record With His Florida Home Purchase The New York Times Zillow predicts mortgage rate, housing market shift thestreet.com WA real estate listings shouldn't be an exclusive club | Op-Ed The Seattle Times Real Estate Transactions, March 9 edition Hopkinton Independent Takeaways from real estate industry leaders University of Miami Real estate builds on new terrain McKinsey & Company A deeper dive on the real estate side of the Braves Battery Power Select Board: Harwich Opposes Real Estate Transfer Fee Cape Cod Chronicle Dallas' Big Sky Asset Management Surpasses $100M in Healthcare Real Estate Acquisitions in 90 Days Dallas Innovates Shelter Island Reporter Real Estate Transfers: March 11, 2026 Shelter Island Reporter Top residential real estate sales for Feb. 23-27 in Longboat, Lido, St. Armands, Bird Key Your Observer You want luxury, here are 2025's highest-priced homes sold in NE Fla The Florida Times-Union Q&A: Morgan Iannone Of Colliers On The State Of Real Estate Insolvencies - The Realist | Howard Chai Q&A: Morgan Iannone Of Colliers On The State Of Real Estate Insolvencies The Realist | Howard Chai March 11 Newsletter: More information on real estate agent who died in custody Sunday The Richmonder Bend Premier Real Estate Formalizes Women-Led Leadership Team, Aligning Brokerage Leadership With the Reality of Today’s Real Estate Workforce The Source - Bend, Oregon Fond du Lac County $9.3M sale tops February property deals fdlreporter.com Alexander brothers, high-profile US real estate brokers, guilty of sex trafficking | New York The Guardian Vertical Carousels Market Driven by E-Commerce Fulfillment Demand to Transform Supply Chains Through 2035 IndexBox - Market Intelligence Platform Real Estate Transactions | Feb. 23-27, 2026 Republic-Times No pot of gold: Collins investors fighting over St. Patrick’s Day auction for Southie site The Boston Globe NYC’s top deals: Park Avenue penthouse trades for $14M The Real Deal Luxury Real Estate Brokers Alexander Brothers Found Guilty on All Counts in Sex Trafficking Trial Realtor.com Legacy & Co. Real Estate Applies Policy and Infrastructure Insights to North Texas Property Market The National Law Review Little Compton property sold for $2.5M tops new Newport County sales Newport Daily News One of Reno’s most expensive mansions is back on the market Reno Gazette Journal Somerville’s Citizen Self-Service: An online look-up for real estate, water, and personal property The Somerville Times After being jailed for allegedly soliciting murder, Richmond real estate agent dies on Sunday The Richmonder 56% Of City Real Estate Still Tax-Exempt New Haven Independent Real Estate vs. Stock Market: Which Is the Better Investment Right Now, According to Financial Experts? Yahoo Finance ANTITRUST—E.D. Pa.: Alleged real estate commission price fixing conspiracy lawsuit proceeds after amendment VitalLaw.com The Future of Real Estate University of Houston One of Beaufort’s grand dames is in the market for a new owner Post and Courier Property transfers in northern Rhode Island The Valley Breeze Office Campus Acquisitions Signal Market Reset San Diego Business Journal Sector and Country Diversification Are Integral to Investment Strategy, but Real Estate’s Resilience Should Continue to Shine, Says ULI and PwC Report Urban Land Magazine Leverage Your X-Factor: Wendy Forsythe’s New Real Estate Book eXp World Holdings Pardoned Jan. 6 Rioter Charged Over ‘Inappropriate’ Videos Arrested Again Outside Court The Daily Beast The Portugal Real Estate Outlook for 2026: A Strategic Haven for Global Capital World Business Outlook REAL ESTATE | The Beauty Collective to open in Shepherd's Centre in West Bend, WI By Jessica Valind Washington County Insider Top-Producing Real Estate Brokerage in Rhode Island Aligns with REMAX for Agent-Focused Future PR Newswire Kristofer Gamboa of Compass Key Group: Navigating Ontario Real Estate with a Client-First Philosophy gritdaily.com Berkshire region real estate sales – March 6, 2026 The Berkshire Edge Five-bedroom Bexley residence tops Franklin home sales at $1.75M The Columbus Dispatch Collier County's most expensive home sold in February sold for $25M Naples Daily News Time Off Editing Highlights Structured Workflow and Industry Standards in Real Estate Photo Editing Services Knoxville News Sentinel Iran’s new supreme leader has ties to luxe London real estate — including apartments overlooking the Israeli embassy New York Post Howard Hanna Real Estate Services Honored at 2026 LeadingRE Conference Howard Hanna Blog $900,000 Homes in California, North Carolina and Texas The New York Times 2025 Texas Real Estate Year in Review The Gilmer Mirror |
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