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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: Jessica Flake Dearnley launches commercial real estate firm talkbusiness.net Real Estate Agents Making it Work Spectrum News Real Estate Spring Buying Season Could Be âCatastrophicâ The New York Times Real Estate: Pandemic Safety My veronanj Wall Street adjusts to working at home: Lost screen real estate, Citi's new 'world headquarters' CNBC Real Estate Newsmakers SouthCoastToday.com Hot Property newsletter: Real estate remains a much-needed distraction Los Angeles Times Point of View: Real estate "essential"? Not quite Oklahoman.com 14 real estate twists: coronavirus, essential sales, plummeting escrows The Whittier Daily News Real Estate Transactions: April 4, 2020 Fairfield Daily Republic REAL ESTATE MATTERS: When youre trying to pay off multiple debts, where do you start? Sarasota Herald-Tribune COVID-19 could change the face of commercial real estate in Pittsburgh Pittsburgh Post-Gazette Tarek El Moussa Is Looking for 100 Real Estate Agents to Come Work With Him HouseBeautiful.com ABQ real estate ârockingâ-for now Albuquerque Journal Forecasting commercial real estate winners and losers in the post-pandemic world - Houston Chronicle Miami County Real Estate Transactions Piqua Daily Call Coronavirus: Dutchess real estate practices adapt to COVID-19 as realtors prepare for boom Poughkeepsie Journal Coronavirus Outbreak Having Chilling Effect On San Francisco Bay Areaâs Real Estate Market CBS San Francisco Real estate transactions: Investment infuses funds for improvements at south Houston apartment complex Houston Chronicle Manhattan Real Estate Update: Manhattan â It's EarlyâŚBut, Here's What We Know Now westsiderag.com What the $2 trillion stimulus does for real estate The Real Deal Strategic Properties of North America buys Cityfront Place apartments in Streeterville Crain's Chicago Business Preventing the Pending Collapse of the Real Estate Market Commercial Observer Public Record: Coshocton Co. Real Estate Transfers Coshocton Tribune Small Talk: Wildly Accurate Predictions for the Long Term Impacts of Coronavirus on Real Estate The Real Deal Real Estate Postpone April/May Tour Dates jambands.com Real estate rounded up: Dozens of deals recently done, including an apartment complex sale Austin Business Journal Beach real estate in the time of coronavirus Washington Blade San Antonioâs USAA completes sale of controlling stake in real estate investment business San Antonio Express-News Real estate firms ponder furloughs and salary cuts as pandemic grows The Dallas Morning News Sandusky County real estate transfers The News-Messenger Coronavirus: Commercial Real Estate Market Retrenches Oregon Business All Things Real Estate: Failure to close escrow a valid reason to void sales contract Fairfield Daily Republic Recent Commercial Real Estate Transactions The New York Times Real Estate Transfers | Local News York News-Times This Week in EG Real Estate: Talking to RI Real Estate's Greg Dantas East Greenwich News Medical marijuana may bolster OKC real estate market Journal Record Residential real estate's role in COVID recovery on Crain's Daily Gist podcast Crain's Chicago Business Needham real estate market holds strength as coronavirus hits Wicked Local Needham PAR Files Brief Supporting Lawsuit to Request Governor Designate Real Estate as a Life-Sustaining Business The Delaware County Daily Times 3 Reasons to Invest In Real Estate During a Recession Yahoo Finance Why Real Estate Stocks Plunged Wednesday The Motley Fool Economists, analysts on what to watch in Charlotte's commercial real estate market amid COVID-19 pandemic Charlotte Business Journal Real Estate Transactions: April 3, 2020 Athol Daily News Cares Act Provides Significant Benefits to Real Estate Industry The National Law Review Coronavirus Crisis: Experts discuss impact on real estate market FOX 11 Los Angeles Charts Suggest Real Estate Sector Could Head Higher Investopedia Mass: COVID-19 & Real Estate Development The National Law Review The Pipeline: Commercial real estate roundup for 4.3.20 RichmondBizSense Kushner familyâs real estate company may get mortgage help even if it can make payments: report Raw Story âKicking the can down the roadâ: Real estate industry says $2T relief plan doesnât do enough The Real Deal Real-estate-investing strategy: Seller financing tips from self-made expert Business Insider UK 'Why would we risk it?' New York City real estate brokers push back against essential title in coronavirus pandemic Crain's New York Business Real estate brokerages plant flags near Innsbrook RichmondBizSense 5 New York City real estate issues to watch as lawmakers reach 'conceptual agreement' on budget during coronavirus outbreak Crain's New York Business Real Estate Insider: Post-pandemic, is more office space the future of work? Crain's Detroit Business Missoula real estate market is 'moving along' NBC Montana Bonanza for Rich Real Estate Investors, Tucked Into Stimulus Package The New York Times 3 Big Red Flags for Real Estate Investors Motley Fool 'Feel Good Friday' allows John Jones Real Estate to help those in need during COVID-19 pandemic Daily News Journal |
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