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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: Visualizing China’s Real Estate Market Downturn Visual Capitalist Looking past NAR drama to the heart of Hanna’s success Real Estate News by RealEstateNews.com $1 Million Homes in Finland The New York Times Real estate sales in Peoria, Tazewell and Woodford counties for July 5, 2025 Peoria Journal Star N.J. just raised the ‘mansion tax’ on high-value property sales. Here’s what to know. Inquirer.com Restaurant Real Estate: July 2025 Portland Food Map 5 real estate law trends to watch in Arizona AZ Big Media Adventurous real estate developer Craig Smith was a ‘man’s man’ who loved golf, fishing The Baltimore Banner Shelter Island Reporter Real estate Transfers: July 6, 2025 Shelter Island Reporter REAL ESTATE | Remember when | Hidden treasures fell from the rafters at the West Bend Train Depot Washington County Insider Detroit sues blockchain real estate firm that owns rentals with hundreds of violations Detroit Free Press Real Estate Investing: 5 Ways to Get Started NerdWallet A Potential Mamdani Mayorship Strikes Fear in the Real Estate Industry The New York Times 'Married To Real Estate' Canceled After Four Seasons On HGTV, Say Hosts Egypt Sherrod & Mike Jackson Deadline The most expensive homes sold in Jefferson County (June 9-20) The Business Journals Active real estate listings rise in Washington Nonstop Local News Senate Passes Tax Bill With Major Wins for Real Estate National Association of REALTORS® Real Estate Property Transfers Spring Hill for June 9, 2025 Williamson Source Alexandria Real Estate Equities, Inc. (NYSE:ARE) Shares Bought by IFM Investors Pty Ltd - MarketBeat NAR Secures Real Estate Wins in Tax Reform Bill | Florida Realtors Man accused of posing as real estate agent in South Miami given $1.2 million bond NBC 6 South Florida Today’s Mortgage Rates July 6, 2025: Persistent Stability in 30-Year FRM and 15-Year FRM Norada Real Estate Investments The Real Estate Market Needs Geo-Political Stability to Thrive—Especially in New York Rockland County Business Journal Active real estate listings rise in Washington Nonstop Local News 15-Year Mortgage Rate Forecast for the Next 5 Years: 2025-2029 Norada Real Estate Investments Fully leased South Jersey shopping center sells for $8.5 million The Business Journals Ethan Conrad buys Class A Gold River office building out of foreclosure The Business Journals Historic 106-year-old Clermont County retreat hits market for $1.25M The Business Journals 'Keep it moving': HGTV cancels TV show hosted by Georgia couple after 4 seasons Savannah Morning News Shlichus Isn’t Real Estate Anash.org Aspen Real Estate Snapshot, June 23, 2025 Aspen Daily News Erie County real estate transactions Buffalo News $7.4M mansion with waterfront views on 3 sides is Houston area's priciest sale of the week (PHOTOS) The Business Journals ‘Our agents are our brand’: Why Estate Properties chose independence Real Estate News by RealEstateNews.com New teams at Real, C21; veteran agent joins Engel & Völkers Real Estate News by RealEstateNews.com Nashville man, 22, makes up to $90K/month day trading — now he tells Ramsey Show he’s ready to try real estate Yahoo Finance Indies flex their muscle as the big brokerages get bigger Real Estate News by RealEstateNews.com Rock Island and Henry County real estate transactions for June 29, 2025 The Quad-City Times Detroit sues cryptocurrency-based real estate firm to correct hundreds of property violations The Detroit News 7 Morning Digest: Detroit sues crypto real estate company, community ice cream truck & more WXYZ Channel 7 Celebrity Agent Sues National Association of Realtors Over House Listings The New York Times Hyatt Announces Agreement to Sell Playa’s Owned Real Estate Portfolio to Tortuga for $2.0 Billion Hyatt Newsroom Rocket completes purchase of real estate site Redfin Detroit Free Press Where Does Bruno Mars Live? Examining the Singer’s Real Estate Portfolio Architectural Digest Triangle homes sitting on the market longer, why a real estate agent says it’s about perspective WRAL.com |
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