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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: The ‘Most Colorful Home in Queens’ Has a Dark Secret The New York Times Exclusive | NYC Real-Estate Firm Nears Deal to Buy Troubled Office Landlord Paramount The Wall Street Journal Security Properties acquires 903-unit portfolio in Seattle's largest deal this year The Business Journals How the East Baton Rouge commercial real estate market is performing Baton Rouge Business Report Bess Freedman on Real Estate as Rates Fall Yahoo Finance This $1.6 billion deal is a sign that the worst of the crisis in office real estate is in the past MarketWatch DHHL Delays ʻEwa Real Estate Swap To Make Sure Donation Isn’t ‘Dirty Land’ Honolulu Civil Beat Bezalel Smotrich says settling Gaza could offset war costs The Jerusalem Post Salisbury’s August real estate sales The Lakeville Journal Smotrich: Gaza a potential real estate ‘bonanza,’ Israel talking with US about dividing it up The Times of Israel Backstory: Hamptons Real Estate Negotiation Strategies Dan’s Papers Opendoor to expand nationally after stock bull run, C-suite shakeup Real Estate News by RealEstateNews.com How AI will transform commercial real estate Fast Company Shoring Up Your Agent Force: Recruiting and Retention in the Changing Real Estate Landscape RISMedia Smotrich says Israel sitting on a 'real estate bonanza' in Gaza, talking to the US about dividing it up The Times of Israel Big gains for Real in DC; a Coldwell Banker M&A in NJ Real Estate News by RealEstateNews.com Deal With Real-Estate Investment Trust Helps Bring Down Another U.S. Hospital Operator Organized Crime and Corruption Reporting Project | OCCRP Mortgage rates approach 6% as Fed makes first rate cut this year Real Estate News by RealEstateNews.com Sugar Pine Village honored as 2025 Best Real Estate Project of the Year by Sacramento Business Journal TahoeDailyTribune.com Rays' top leadership steps down ahead of team sale as real estate developer readies takeover CBS Sports Gale Associates, Inc. Appoints Alan Craigo to Lead Florida Office Boston Real Estate Times World Property Ventures to Launch Digital Real Estate Bank Banking Exchange This Pennsylvania Home Experienced the Most Absurd Renovations in the History of Real Estate CandysDirt.com CREF Roundup | Week 38, 2025 Frost Brown Todd RNR People in Real Estate – Texas & more Realty News Report Calvin Harris accuses financial adviser of stealing $22.5M for 'boondoggle' real estate project NBC News Best Real Estate Projects 2025: California Firefighters Memorial Expansion The Business Journals Fall '25 Real Estate Guide The Timberjay M&T Bank: Continually Reallocating Away From Commercial Real Estate and Toward Consumer Lending Morningstar Do you find that real estate buyers on the South Shore are more decisive in the fall, aiming to close before the holidays? fireislandnews.com How Stacey Caito Combines Innovation and Heart to Transform Real Estate in Northern Virginia International Business Times Rice Real Estate, Lincoln Property Co. announce plans for The Arc, significant expansion of Ion District Rice University S. Korea’s NPS takes minority stake in Nordics real estate firm Pensions & Investments Real Estate Transfers Messenger-Inquirer Post Real Estate Group buys affordable housing property Rancho Cordova Apartments The Business Journals Where Does Gordon Ramsay Live? Exploring the Chef’s International Real Estate Portfolio Architectural Digest Central Pacific Bank hires longtime First Hawaiian Bank exec to lead real estate and credit division The Business Journals Real estate experts launch AI-powered consulting firm The Business Journals Dogecoin Gains Momentum, While Avalon Gains Attention In Crypto Real Estate Sector BlockchainReporter The area real estate market settles down goldendalesentinel.com The 36 Top L.A. Real Estate Agents of 2025 The Hollywood Reporter Gulyas joins Portfolio to cover real estate market Talking Biz News Clear Secure (YOU): Evaluating Valuation After Launching Real Estate Partnership With Fidelity National Financial simplywall.st Happening in the Hamptons Podcast: The Inspiration Behind 55 Wickatuck Drive in Sag Harbor Hamptons.com Austin is becoming a buyer's market, new real estate reports say CultureMap Austin I'm a Real Estate Investing Expert: Optional 721 UPREIT DSTs Can Be the Best of Both Worlds Kiplinger 'Nepo homebuying' isn't as popular as it used to be. That's actually a bad sign for the US real estate market. Business Insider |
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