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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: How real estate commission changes could affect buyers and sellers The Washington Post Judge Approves $418 Million Settlement That Will Change Real Estate Commissions - The New York Times Collins: The changes in the real estate industry you need to know - San José Spotlight San José Spotlight Real estate experts share a message for home buyers as they predict rising home prices through 2025 Fox Business Blackstone's Beleaguered Real-Estate Fund Stems Exodus The Wall Street Journal reAlpha Tech Corp. Launches Claire, Real Estate's First AI-powered, Zero-Commission Smart Buyer's Agent Yahoo Finance $5 billion real estate firm St. John Properties opens office in Plano The Dallas Morning News The Top 3 Real Estate Stocks to Buy in April 2024 InvestorPlace The World's Wealthiest Individuals Are Focused On Real Estate - Here's How You Can Build Your Own Real Estate ... Yahoo Finance Philly Real Estate: Baker Townhouse vs. Trumbauer Estate Philadelphia magazine The Pipeline: Commercial real estate roundup for 4.26.24 RichmondBizSense NJ real estate: Weehawken home by Hamilton-Burr duel site listed NorthJersey.com New Jersey DOI mulls $250m commitment to Bain real estate fund IPE Real Assets Danielle Lombardo Appointed as Chair of Real Estate, Hospitality, and Leisure Division at WTW - Risk & Insurance Workers Comp Forum Welcome to Real Estate Friday! theberkshireedge.com Cohome Launches Innovative Fractional Ownership Marketplace to Transform Real Estate Investment for Retail ... Markets Insider Just $5.4B in U.S. Office Real Estate Sales in Q1: Report Commercial Observer Reversing the Real-Estate Doom Loop Is Possible. Just Look at Detroit. The Wall Street Journal Richland County OH real estate transactions, April 15-19, 2024 Mansfield News Journal Top 23 real estate apps for agents in 2024 HousingWire Margot Spera Joins Alliant Specialty as Senior Vice President in Real Estate & Hospitality Division - Risk & Insurance Workers Comp Forum RI real estate transactions: What homes sold, for how much and to whom The Providence Journal The Folly of China's Real-Estate Boom Was Easy to See, but No One Wanted to Stop It The Wall Street Journal Fresno real estate spat's solution was in the works. Then one party's demise The Business Journal RDA Block, or most of it, for sale in the ID Seattle Daily Journal of Commerce The East End Real Estate Market Report: 1Q 2024 Corcoran Inhabit Vainshtein joins Metrowest Commercial Real Estate : NEREJ New England Real Estate Journal Online A Recent Settlement Could Change the Way Real Estate Agents Are Paid Milwaukee Magazine The Superior Nature of Industrial Real Estate on 495 - by David Skinner New England Real Estate Journal Online Real Estate Broker Sentenced for Embezzlement, Faces $2 Million in Fines and Restitution Santa Barbara Edhat Real Estate Forecast Next 5 Years: Steady Growth or Price Correction? Norada Real Estate Investments Inked: Recent LI real estate deals Long Island Business News Risk-based capital requirements: Impact of rules on commercial real estate loans - by Michael Chase New England Real Estate Journal Online Homes for Sale in Manhattan and Queens The New York Times Law Firm Real Estate Report Law360 Ask The Expert: Vienna shares updates on real estate relationships, fees Niagara Frontier Publications Yo La Tengo, Real Estate and more to perform at Woodsist Festival in Accord in September The Daily Freeman Real Estate Roundup: 'The Cove' in Hume sells for nearly $19M and more Fauquier County transactions Fauquier Now Manhattan Real Estate Update: "Embrace the Boredom" westsiderag.com JWB Real Estate Companies Announced 2024 Home Giveaway FirstCoastNews.com WTLV-WJXX reAlpha Tech Corp. Launches Claire, Real Estate's First AI-powered, Zero-Commission Smart Buyer's Agent Business Wire REAL ESTATE | The Lofts at Cedar Lake include access to a 245-acre wooded campus washingtoncountyinsider.com Real Estate Report: Mortgage rates see new high above 7% Hawaii News Now New national real estate scholarship goes to local youth ECB Publishing 9 Ways Rich Real Estate Owners Save Big on Estate Taxes Business Insider Riverton State Office Task Force to receive updates on site selection, real estate purchase during Friday meeting County 10 News real estate market and insurance Sacramento Appraisal Blog REAL ESTATE | Open House event April 25, 2024, at Love Hope Faith Home in West Bend, Wi | By Charmaine Brea washingtoncountyinsider.com New Mexico SIC commits $550m to real estate funds IPE Real Assets Austin real estate: Fund launched to help affordable housing projects The Business Journals Prominent Properties Sotheby's International Chatham Borough and Chatham Township Real Estate Report TAPinto.net Florida & Texas Housing Market Slowdown: Prices Stall as Inventory Piles Up Norada Real Estate Investments Jacksonville Police & Fire sets private credit, non-core real estate pacing plans Pensions & Investments Is The Housing Market Going To Crash? 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