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StagingŽ Your Home for Sale: a Superior Real Estate Home Marketing Technique: Part 1
Every Realtor KNOWS that a home should be shown in its best light to help sell it faster and for more money! We also know that, properly done, it Is a lot more than putting fragrant pies, breads or cookies in the oven, opening the drapes and turning on all the lights; although even that helps greatly. Setting the stage to obtain the highest value, fastest, for a home has recently evolved into a real estate specialty that can pay of grandly for the seller and help the buyer overcome the immense emotional strain of making a decision on which, of many similar properties, to purchase. For a few hundred or a few thousand dollars; a seller can increase the speed greatly and add several percentage points to the sales price, simultaneously! For the buyer, purchasing a home is a daunting emotional progression. First the buyer determines price range, then probably a list of must haves, should haves, and hopefully included - features, advantages, benefits and of course possible locations. However, when they preview a home that really knocks their socks off aesthetically, that list and the priorities can be instantly and dramatically reorganized in their minds! I call it the WOW factor! Few homes have it, those that do - sell for greatly more money and much faster. The greatest difficulty for any seller, me included, is that we tend to romanticize our own homes - seeing the great parts of our own home and being oblivious to the mess, shortcomings, clutter, needed repairs and incongruities. We can call it eclectic but to a buyer it's often just a mess. In any communication we must enhance, prioritize, observe, and promote more than anything else - what and how the recipient perceives our communication! Our opinion of our communication must be subservient to the opinion of the person or people that we want to convince! We as Realtors and we as sellers must convince the buyer or the home is not sold. This is an often difficult but always required priority in all parts of the marketing, promotion, advertising and sale of a property. Staging elevates marketing and promotion. A well staged home looks far better in the marketing and advertising pictures, which predisposes a potential buyer to at least take a look. Once the buyer is in the home, the staging of the entire home, every nook and cranny, becomes part of the emotional data base, often subliminally installed, for getting the buyers to purchase the well staged property instead of the others on the market! Most of us look right on past our usual surroundings, in all parts of life. We notice changes and differences but seldom the sameness. We as Realtors always give advice to our sellers, in hopes of getting them to better prepare, pose and present the home for sale. However, our all-consuming job is not rearranging furniture and moving pictures or putting stuff in storage de-kludging and cleaning out the garage and our advice is not usually fully adhered to. Our hours are best spent marketing, promoting and responding to inquiries on the property. Quality Staging can take hours and days. Clutter is Killer! There are now accredited Staging Pros who get specialized training to recognize the importances, significances and small changes that put your property in its best and most flattering light. I call it similar to a Lady dressing for a grand ball - best dress, best hairdo, best makeup and best behavior and wonderful poise! All designed to hide any flaws and accentuate all the best! Staging is an art, a science, a marketing philosophy and an applied promotional and sales tool of excellence and value beyond most other such tools and techniques of selling real estate and homes. There are accredited Staging Professionals that are trained and tested to recognize and handle the small changes and modifications that let your home glow its best in the eyes of potential buyers and the Realtors that may bring them. Some things are difficult to overcome in today's market; most difficult to overcome are lower than 9 foot ceilings and limited windows. Another grouping of deal killers are dated colors, dark, cluttered and unfinished looks. A well staged home in our area can easily bring another 15% above what it will bring without proper staging. Some people can even make money through purchasing an un-Staged home, and while it is under contract, having it professionally and extensively staged - then selling their contract and making as much as 10% net profit? it could be more easily in some cases I've worked on. The series of mental decisions that become a decision to purchase are comprised of a series of first impressions from outside the home to a series of impressions as the prospective purchaser tours the home. Most importantly, sellers need to know that the first sale is to the Realtors who will bring your prospective buyers to your home and in your home is where the decision to purchase is made. Copyright 2004; By Jody Hudson, Realtor. www.Kate-Jody.com Entire Staging Article is: Dozens of Other Articles by Jody: Jody Hudson; Cutting Edge Realtor, has been a Realtor for 35 years in Delaware and across the nation as a National-Realtor. He has taught real estate and marketing seminars in hundreds of cities across American over the decades and is active in innovative community enhancement. His business is web based.
MORE RESOURCES: L.A.âs Real Estate Upfronts Reveal Penthouse A at Rosewood Residences Beverly Hills Hollywood Reporter Real estate mogul cautions about avoidable mistake when buying a home, explains how to avoid 'drowning' Fox Business Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties May 19, 2024 edition MassLive.com Real estate transfers: May 17, 2024 RiverheadLOCAL Routt County real estate sales at $17.6M for May 9-15 Steamboat Pilot & Today Top AI Tools for Real Estate Agents MarkTechPost London Real Estate Is About to Get the âSelling Sunsetâ Treatment Hollywood Reporter Mid-May Greenwich Real Estate Market Report Greenwich Sentinel Real Estate Newsletter Articles this Week: Housing Starts Increased to 1.360 million Annual Rate in April Calculated Risk Dodge County Real Estate Transfers Fremont Tribune Should I Buy a House Now or Wait Until 2025? Norada Real Estate Investments The Michael Houck Real Estate Guide for May 19 Oil City News MCB Real Estate Revives Long-Awaited Viva White Oak Mixed-Use Project Source of the Spring Washington state ahead of the game as lawsuit rewrites real estate commission rules - Puget Sound Business Journal The Business Journals Yes, there are other coastal Delaware towns besides Rehoboth Washington Blade Dutchess County, NY real estate 2024: What's on the market for $579K Poughkeepsie Journal Baltimore real estate: 4 waterfront condos for sale The Baltimore Banner STAR resource center Department of Taxation and Finance Home Prices Hit Record Highs in April 2024: Trends & Forecast Norada Real Estate Investments Real Estate Briefs: Lakeside homes, news condos, and more news Rough Draft Atlanta REAL ESTATE | UPDATE | Johnson Bus selling lot for new West Bend Fire Department No. 1 washingtoncountyinsider.com VIDEO | REAL ESTATE | Construction finally underway for Taco John's in West Bend, WI washingtoncountyinsider.com Revolution in real estate: How the NAR settlement is changing the game Eden Prairie Local News James Quinn's Data Center Advisory Expertise at JLL Drives Innovative Real Estate Solutions for Global Corporations Markets Insider Oceanport's Denholtz recognized by commercial real estate organization themonmouthjournaleastern.com Westmoreland County Real Estate Transfers | Real Estate | latrobebulletinnews.com latrobebulletinnews.com Coloradans negotiating lower fees for real estate agents with new law on horizon Colorado Public Radio OT Real Estate Spotlight of the Week: 2115 Sheridan Place The Owensboro Times Innovative Leaders Vanderstraaten and Rohrman Inducted into North Texas Commercial Real Estate Hall of Fame ... dallasinnovates.com Here are recent property transfers up to $1.28 million St. Albans Messenger Real Estate Mogul Grant Cardone Closes Largest All-Cash Multifamily Deal In South Florida This Year Yahoo Finance Robert Willett may be targeting female Realtors in Northeast Ohio Akron Beacon Journal China Says It Will Start Buying Apartments as Housing Slump Worsens The New York Times My Co-op Neighbor Never Pays His Maintenance on Time. Can We Make Him? The New York Times Navigating Northern Virginia Real Estate: An Insight Into Rhonda Campbell's Bespoke Approach Grit Daily Refined Real Estate: Unique Leschi home with lake views lists for $1,395,000 seattlerefined.com Number of homes for sale in Metro Atlanta increased significantly, real estate brokerage says â WABE WABE 90.1 FM Real Estate Transactions for May 18-19 | News, Sports, Jobs Nashua Telegraph What's real estate wellness? Fortune Ellison sues real estate broker Chad Banken over alleged schemes involving contracts for deed Star Tribune Billionaire Frank McCourt raises his hand to buy TikTok Business Insider Connecticut real estate law changed after MV Realty investigation Eyewitness News 3 Connecticut real estate law changed after MV Realty investigation Eyewitness News 3 Sean Bloom Investments Announces $2B Real Estate Project in Las Vegas InvestorsObserver KKR Real Estate Finance Trust Inc. (NYSE:KREF) Given Average Recommendation of âModerate Buyâ by Analysts Defense World Do starter homes still exist? Here's what NJ realtors said NorthJersey.com Edgefront Real Estate Investment Trust (TSE:NXR) Forecasted to Earn FY2024 Earnings of $0.73 Per Share Defense World Berkshire County Real Estate Transactions for April 29-May 3 Berkshire Eagle Local couple buys Pat Burrell's former Center City penthouse for 38% under original asking price The Business Journals Letter: Clarifying changes to real estate industry Morgan Hill Times First Capital Real Estate Investment Trust (TSE:FCR.UN) Share Price Crosses Above Two Hundred Day Moving ... Defense World Home listings are on the rise in southern Colorado, while other indicators show a slowing real estate market Colorado Public Radio Did Fort Worthâs real estate market really âbottom outâ? | Fort Fort Worth Star-Telegram Southern fast-food chain Cook Out buys Tampa real estate The Business Journals New Rules for North Texas Real Estate Agents Creates Uncertainty Dallas Observer EG Real Estate: 18 Opens This Weekend â East Greenwich News East Greenwich News Artis Real Estate Investment Trust (OTCMKTS:ARESF) Sees Significant Growth in Short Interest Defense World Busch relative settles squabble with Clayton investors over real estate trust St. Louis Post-Dispatch End of war against property speculators marks new phase in China housing South China Morning Post |
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