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Create a Sizzling Home Sales Flyer
Did you know that the sales flyer is the most important tool in selling a house? Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!" Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood. The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer. Here's a sampling of possible benefits: 1. Enjoy your private park-like garden Do you see the pattern? Each of the above examples features an action verb, followed by a benefit. Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money. Cheers to your successful sale! (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Betting big on Israeli real estate, Canadian billionaire looks to drive housing markets The Times of Israel Current Real Estate Roundup - February 26, 2026 Nantucket Current Real estate transactions — Feb. 19-25 Steamboat Pilot Step out the back door and onto the water at this Lake Oswego estate listed for $6.2M OregonLive.com Billy Joel sells Long Island estate 'MiddleSea' for $28.75 million, a record outside Hamptons Newsday C21 adds Windy City affiliate; Real, Howard Hanna nab new teams RealEstateNews.com Felony charges filed in Thornton State Beach fence case; new questions about real estate investor ABC7 San Francisco The General Services Administration: Examining the Future of Federal Real Estate Management to Reduce Costs for the Taxpayer | Transportation and Infrastructure Committee Transportation & Infrastructure Committee (.gov) Hey, real estate brokers: AI is not ‘coming soon,’ it’s already here Orange County Register MassDevelopment brings on new head of real estate Worcester Business Journal Kent County home prices dropped over 11% in November The News Journal OT Real Estate Spotlight of the Week: 3009 Stirrup Loop The Owensboro Times Building Smarter: How Proptech Is Reshaping Canadian Real Estate Development The Florida Times-Union County Real Estate Activity Holds Steady into Jan. Franklin Observer Real estate sales in Peoria, Tazewell, Woodford counties for Feb. 28, 2026 Peoria Journal Star Berkshire region real estate sales – February 27, 2026 The Berkshire Edge Bay Area housing and real estate news The Mercury News Chad Schwendeman Real Estate Group Becomes Exclusive Zillow Preferred Partner in Central Minnesota. Brainerd Dispatch See how much homes prices fell in New Castle County recently The News Journal Sussex County home prices fall in November, but condos rise The News Journal 5 facts about Florida local real estate market after listing surge Treasure Coast News Real Estate 101: The deal I didn't fund The Rome News-Tribune Local real estate broker pleads guilty to obstruction of justice, avoiding reporting requirements Rogue Valley Times Million dollar baby: Real estate's biggest new hires and moves Inman Real Estate News Former Marquette men’s basketball, NBA player shares real estate insight with students Marquette Today Miami heat: Phones are ringing off the hook as California billionaires look to drop 9 figures on homes in the 305 Business Insider What's the most expensive property sold in RI? Feb. 28 real estate transactions The Providence Journal EG Real Estate: 3 New Listings, 1 Sold in Blizzard Week East Greenwich News Westmoreland County Real Estate Transfers The Latrobe Bulletin New real estate rule for those who pay in cash takes effect March 1 5 EYEWITNESS NEWS With Rocket deal, Compass strikes at organized real estate. ‘It really seems like war.’ Inman Real Estate News Berkshire County Real Estate Transactions for Feb. 9-13 The Berkshire Eagle Novato real estate lender under investigation Marin Independent Journal Rogers Healy Exits the Real Estate Game. D Magazine Westport real estate sales Feb. 9-13 Westport Journal MI Dream Home: Battle Creek estate offers island home The Detroit News 45,486 Shares in Alexandria Real Estate Equities, Inc. $ARE Acquired by GSI Capital Advisors LLC MarketBeat Real Estate Investors (LON:RLE) Share Price Passes Below 200 Day Moving Average - What's Next? MarketBeat Real Estate Transfers Rocky Mount Telegram REAL ESTATE TRANSACTIONS Bandera Bulletin D.C.-based real estate firm investing $4B for new data center development in Berkeley County, WV West Virginia Watch This historic property in Peoria is now on the market Peoria Journal Star Bruce Burrow, pioneer developer behind Mall at Turtle Creek, dies K8 News | Jonesboro, Arkansas Dodge County Real Estate Transfers Fremont Tribune San Antonio apartment developers on the sidelines as supply outpaces demand San Antonio Express-News Colorado River Basin Negotiations Put Western Land Use and Real Estate at a Crossroads Urban Land Magazine Welcome to Real Estate Friday! The Berkshire Edge Brecksville warehouse sales signal Valor Acres boost Crain's Cleveland Business SmartCentres Real Estate Investment Trust Further Extends Arrangements with Penguin Group Business Wire The Next Step Program gets Doylestown real estate deal done Bucks County Herald newspaper $1.7 million Madeira home sale among the week's top property transfers Cincinnati Enquirer HINA - Croatians increasingly invest in gold and stocks, less in real estate – roundtable Alliance of Mediterranean News Agencies The week in Brooklyn (2/23-2/28) Historic blizzard recovery, Cobble Hill real estate news, Wholefoods in Williamsburg & the latest community news Brooklyn Bridge Parents Real estate news: Artz Building in Old Town Tustin sells for $3.5 million Orange County Register Compliance Deadline Approaches for FinCEN’s Residential Real Estate Reporting Requirements The National Law Review Spokane economy outlook provides some hope for real estate sales The Spokesman-Review Supreme Court’s Tariffs Ruling Leaves Commercial Real Estate in a Familiar Spot Commercial Observer |
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