|Real Estate Information|
The Listing Agents Role in Selling Your California Home
Advertising to the "Public"
Every home seller likes to be assured that their listing agent and or their real estate company will run ads featuring their home. Newspaper ads range from color photo ads to lots of listings reflected on a page with primarily only copy. Classified ads featuring your home are another tool. Ads may also appear in local real estate magazines and on the Internet (ideally on several sites).
Of course, Realtors and their brokerages will run ads featuring your house, but not necessarily for the reasons the seller expects. The primary motivation for advertising is to make the telephone ring. Advertising creates phone calls and some of those callers become clients of the agents answering these calls. This builds up a pool of homebuyers looking for property in general. Multiply this by all the agents and companies who also advertise homes, and there is a large pool of homebuyers in the market at any given time - all of whom have contacted a Realtor. The agents representing those homebuyers know about your home once it is listed in the Multiple Listing Service, has been on broker preview, and because your agent is also marketing directly to these agents.
Through, the Multiple Listing Service (MLS), the agents match up their clients (computer prospecting), with available homes, one of which may be yours. Realtors then show the selected homes to their clients, who ideally end up buying one. Although, ads do not typically sell your house directly, they create a pool of clients for Realtors; and one of these existing clients typically purchases your home.
Behind the "Advertising Scene"
When an Agent or their brokerage, advertise homes they have for sale, there is more than one objective. Certainly, the real estate office wants to generate phone calls and sell houses, but the advertising also shows other homeowners how effectively they market their listings. This impresses not only the seller, but also others who may be thinking of selling their home.The advertising brings in more listings, which generate more ad calls, which produces more buyers?. Cross selling is often how your property is sold; someone calls on one home and the agent on the line tells that buyer about yours. About 5% of the time, you and your agent will get "lucky"; and someone calling on your house may actually end up buying it.
When you first list your home many agents send "announcements" to all of the other houses in your neighborhood. This is typically done in the form of postcards, or letters. This too is has a double purpose: your neighbors might have friends who are looking to buy a house (but they probably would notice the for sale sign, anyway) and of course this hopefully impresses other area homeowners that might be contemplating a sale.
An open house can be also be helpful, but not for the reasons most homeowners think. Just like with advertising, most visitors rarely buy the house they come to look at. They usually do not even know the price of your home when they stop by- they probably just followed an "Open House" sign to your door. Often, the exterior of the home appealed to them, because the home is over their budget.
An open house reminds your neighbors that your home is for sale, and offers them an opportunity to "take a look." Hopefully your neighbors will tell friends or family members about your house, creating "word of mouth" advertising.
However, there are other reasons for conducting open houses, too. Listing agents who "farm" a particular neighborhood use them as an opportunity to meet with other local homeowners who will someday be selling their home. Most of us, Agents hope to also list your neighbor's homes in now or in the future.
Advertising to Realtors
Realtors are typically more comfortable showing clients homes that they are familiar with. The Broker's Open House is a very effective means to quickly get a large number of Realtors into your front door. These realtors are hopefully working with prequalified buyers that are looking to buy a home similar to yours. To maximize attendance, veteran Listing Agents might provide refreshments or a raffle of some sort.
Property Brochure Distribution is another way that your Listing Agent may be marketing your home to other Realtors. These services hand deliver your property brochure to each individual agent in a specific geographic area. Other top Realtors employ an Internet program to email listing cards to the top local selling agents in your community.
Because Realtors are the ones with the "buyer pool", It is much more productive and beneficial when your listing agent directs most of his or her marketing efforts toward other agents. It is an easy mistake to measure your agent's effectiveness solely by counting the number of newspaper and magazine ads featuring your property. "Behind the scenes" marketing is the most effective and most difficult for the seller to measure.
Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ http://www.RealtorHarb.com & may also be contacted at 818 790-7325.
The Pipeline: Commercial real estate roundup for 5.29.20 RichmondBizSense
Here's why some believe COVID-19 could be boost to rural real estate markets Record Searchlight
Real estate thought leader reflects on how Covid-19 has changed the industry - Charlotte Business Journal
Real estate thought leader reflects on how Covid-19 has changed the industry Charlotte Business Journal
Rebuilding America: Ohio real estate market recovery likely will take months, experts say - The Newark Advocate
Rebuilding America: Ohio real estate market recovery likely will take months, experts say The Newark Advocate
Hamilton County real estate transactions, May 21-27, 2020 Chattanooga Times Free Press
Triangle's commercial real estate market could recover faster than other cities post pandemic, experts say - WTVD-TV
Triangle's commercial real estate market could recover faster than other cities post pandemic, experts say WTVD-TV
Real estate market bouncing back from COVID-19 The Hillsdale Daily News
Back to the drawing board: Reimaging commercial real estate development projects in Miami - South Florida Business Journal
Back to the drawing board: Reimaging commercial real estate development projects in Miami South Florida Business Journal
Nashville Commercial Real Estate Wrap-Up – May 2020 Commercial Property Executive
Miami County Real Estate Transactions Troy Daily News
Pandemic has kept housing inventory low, meaning the real estate market has stayed hot - South Bend Tribune
Pandemic has kept housing inventory low, meaning the real estate market has stayed hot South Bend Tribune
Real Estate Transactions: May 29, 2020 The Recorder
Real Estate Corner | The Wave Wave of Long Island
Low interest rates and remote touring help real estate agents regain footing during pandemic - SouthCoastToday.com
Low interest rates and remote touring help real estate agents regain footing during pandemic SouthCoastToday.com
How to Underwrite Real Estate Acquisitions During Volatile Markets Commercial Property Executive
Portland real estate predictions: A summer spike in homes for sale, desire for a built-in hygiene station - OregonLive
Portland real estate predictions: A summer spike in homes for sale, desire for a built-in hygiene station OregonLive
Amid real estate turbulence, Adirondack brokers see upswing | News, Sports, Jobs - The Adirondack Daily Enterprise
Amid real estate turbulence, Adirondack brokers see upswing | News, Sports, Jobs The Adirondack Daily Enterprise
Real estate tax hike withdrawn; Pa. covers school shortfall KYW Newsradio 1060
Rebuilding America: Local real estate agents say homes are still selling despite coronavirus - Lansing State Journal
Rebuilding America: Local real estate agents say homes are still selling despite coronavirus Lansing State Journal
Clayco development arm hires Chicago real estate veteran Jack Higgins Crain's Chicago Business
Public Record: Muskingum County real estate transfers Zanesville Times Recorder
The real estate market is hot, even despite the Pandemic FOX21News.com
Real estate market to open up with increased interest from NYC buyers Poughkeepsie Journal
Rebuilding America: Palm Beach real estate agents expect busy summer by all indications - Palm Beach Daily News
Rebuilding America: Palm Beach real estate agents expect busy summer by all indications Palm Beach Daily News
Real estate market hasn't slowed, looks bright as Montana reopens Great Falls Tribune
Inside Real Estate Launches CORE Video, Giving kvCORE Users Powerful New Video Messaging Tools Powered by BombBomb - RisMedia.com
Inside Real Estate Launches CORE Video, Giving kvCORE Users Powerful New Video Messaging Tools Powered by BombBomb RisMedia.com
BVK puts $324 million to European real estate debt fund Pensions & Investments
Real estate commissions: Who pays whom? Washington Post
Recent Commercial Real Estate Transactions The New York Times
Real-estate transactions: May 29, 2020 - News Peoria Journal Star
Post-pandemic real estate market sees thinner housing stock, more buyers and more rules for showing - The Gardner News
Post-pandemic real estate market sees thinner housing stock, more buyers and more rules for showing The Gardner News
Berkshire region real estate sales May 10-16, 2020 – The Berkshire Edge theberkshireedge.com
Low inventory drives high demand in Vermont's real estate market during coronavirus pandemic - Burlington Free Press
Low inventory drives high demand in Vermont's real estate market during coronavirus pandemic Burlington Free Press
NY releases guidelines for offices, retail shops, real estate and other phase 2 businesses - syracuse.com
NY releases guidelines for offices, retail shops, real estate and other phase 2 businesses syracuse.com
Century 21 Real Estate Inks 10 New Companies And 38 Renewals In First Four Months Of 2020 - PRNewswire
Century 21 Real Estate Inks 10 New Companies And 38 Renewals In First Four Months Of 2020 PRNewswire
How the pandemic has changed the real estate market in Calhoun County Battle Creek Enquirer
Wichita businessman with $100M in real estate transactions joins J.P. Weigand & Sons - Wichita Business Journal
Wichita businessman with $100M in real estate transactions joins J.P. Weigand & Sons Wichita Business Journal
SOLD! Real Estate Transfers | Local News carriagetownenews.com
LandSearch Launches Real Estate Platform with over 400,000 Properties to Modernize Land Marketing - MarTech Series
LandSearch Launches Real Estate Platform with over 400,000 Properties to Modernize Land Marketing MarTech Series
Real Estate Transfers For May 21-27 The Chattanoogan
REAL ESTATE Hometown Focus
Low inventory, high demand. How long will real estate opportunity last?: Rebuilding America - The News Leader
Low inventory, high demand. How long will real estate opportunity last?: Rebuilding America The News Leader
[Webinar] McDermott Fundamentals Webinar Real Estate Fund - Roles Of The Actors In The (Real Estate) Fund Business - June 10th, 10:00 am - 11:00 am CEST - JD Supra
[Webinar] McDermott Fundamentals Webinar Real Estate Fund - Roles Of The Actors In The (Real Estate) Fund Business - June 10th, 10:00 am - 11:00 am CEST JD Supra
With mortgage rates low and safety measures in place, Athens real estate industry adjusts to pandemic - Online Athens
With mortgage rates low and safety measures in place, Athens real estate industry adjusts to pandemic Online Athens
Rebuilding America: San Angelo real estate continues to thrive, despite COVID-19 concerns - Standard-Times
Rebuilding America: San Angelo real estate continues to thrive, despite COVID-19 concerns Standard-Times
Alabamians refinancing, holding on to homes in tight real estate market Montgomery Advertiser
Ask a real estate pro: Now that we’re divorcing, what can I do to force the sale of our home? - South Florida - Sun Sentinel
Ask a real estate pro: Now that we’re divorcing, what can I do to force the sale of our home? - South Florida Sun Sentinel
An Overview Of Jersey's Commercial Real Estate Market During The Current Crisis – A Virtual Discussion - Real Estate and Construction - Jersey - Mondaq News Alerts
An Overview Of Jersey's Commercial Real Estate Market During The Current Crisis – A Virtual Discussion - Real Estate and Construction - Jersey Mondaq News Alerts
How COVID-19 has affected the local real estate market East Idaho News
How millennial real estate investors have shifted their strategy in response to the coronavirus pandemic - CNBC
How millennial real estate investors have shifted their strategy in response to the coronavirus pandemic CNBC
Tilman Fertitta warns of real estate bust on CNBC's 'Power Lunch' Houston Chronicle
Real estate sales going fast during coronavirus crisis Boston 25 News
How Unemployment - And Access to Credit - Are Impacting Real Estate Market: Northpointe's Levesque - GoLocalProv
How Unemployment - And Access to Credit - Are Impacting Real Estate Market: Northpointe's Levesque GoLocalProv
How will Covid-19 impact commercial real estate pricing in Charlotte? Here's what local pros say - Charlotte Business Journal
How will Covid-19 impact commercial real estate pricing in Charlotte? Here's what local pros say Charlotte Business Journal
Despite unemployment, Metro Detroit real estate market booming WDIV ClickOnDetroit
Real estate: The coming crash in commercial property Tahoe Daily Tribune
COVID-19 and its side effects have kept rural Pa. real estate agents busy - The Philadelphia Inquirer
COVID-19 and its side effects have kept rural Pa. real estate agents busy The Philadelphia Inquirer
New owner for Lewiston's Pamco Mill, new real estate office opens in Auburn Lewiston Sun Journal
Bellingham man suspected of stalking, harassing ex-real estate agent Bellingham Herald
Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties, May 24, 2020 - masslive.com
Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties, May 24, 2020 masslive.com
House Hunting in Sweden: An Entire 62-Acre Village for $7.2 Million The New York Times
Seeking Multifamily Real Estate Professionals GlobeSt.com
Purchase Online Tenancy Agreements
Buy an on-line Tenancy Agreement now. As a landlord and also as a tenant it is important that there is a comprehensive tenancy agreement in place to protect both parties.
Do You Speak Real Estate?
Anyone interested in real estate should be able to talk the talk. Here is a list of common phrases and words with ashort explanation.
If Your House Is a Mess, You Dont Have To Sell For Less
Don't be tempted by "We Buy Houses" or "Sell Your Ugly House in 9 days for Cash" ads.These savvy real estate investors look for sellers under duress.
Are You Trying to Hit a Home Run With Your Prospects Without Asking Them on a Date?
Real Estate email marketingDo you remember the old School girl/boy game of "Around the World", or "Around the Bases"? If you got a kiss you got to First Base. A french Kiss was Second Base.
Do You Have the Correct Home Buyer Mindset to be Buying a Home?
By learning what you need to know and preparing how to purchase a home ahead of time, you will be less likely to become so enamored with a particular property that you fall into the traps and the pitfalls that are so often the result of IDM, or Irrational Decision Making.Do not allow your emotions to come before sound and rational reasoning when making the decision to purchase a home.
Moldy Homes are a Great Investment
Have you seen this in your classifieds? -"Will pay $$$ for moldy homes. Call 555-555-5555"All you have to do is watch the news and you know about mold problems.
Is An Old Home for You? - The Pros
If you prefer a home that is unique and has character, you probably are giving some thought to buying an older home. Before buying, it's a good idea to carefully evaluate the pros and cons of owning the home.
Why I Love Country Living
As somone who has lived in both places, I can tell you that country living certainly beats the hustle and bustle of city life! Living in a rural area has advantages that simply can't be bought at any price.In the city I was bombarded with the sounds of horns blowing and sirens blaring.
Sell Your California Home For Top Dollar
HOW TO SELL YOUR HOME FOR TOP DOLLAR1. Make your home look like a model - even if it isn't.
The Pros and Cons Of Hiring A Real Estate Lawyer
You're travelling in a foreign country and you get arrested for something that you didn't even know was against the law. The potential fine is huge, more than you earn in 10 years.
Landlords Dance The FICO Fandango
Fair Isaac Corporation is the creator of the FICOcredit score that is used today by most lenders toevaluate consumer credit risk. FICO scores rangefrom a poor credit low of 500 to a best credit ratingof 850.
Commercial Income Property Financing: Part 1 of 3
Welcome to this first portion of a three-part series about income property. In this first segment we will be discussing financing options for commercial income properties as well as the upside (and downside) of owning this type of property.
Selling Houses: Design Psychology and Interior Colors
Interior colors are vitally important to selling your home quickly, and for more money. But you must always take your target market and selling season into account, using Design Psychology techniques, when choosing the colors for the inside of your home.
Hey Landlord! Is Your Lease Legal?
The longer you are a landlord the more you strive to create the perfect lease/rental agreement. Landlords learn in the school of hard-knocks that some tenants are certified trouble makers and we try our best to protect ourselves with a carefully structured restrictive lease.
Panama is Hot - A World Class Retirement Haven Thats Ripe For Profitable Real Estate Investment
If you've followed any of the major survey agencies around the world that rate places for retirement, Panama has been on top of the list in many, and for a few years running. So, if you're looking for a place outside U.
First, lets start with what it is. Curb appeal is quite simply the rate of attractiveness your home projects to viewers from the street.
Are Signs Important?
Signage, though quite fundamental in nature, plays an important role in the home selling process. The Yard Sign should be two-sided, easy to read, and look great (defaced or worn signs can negatively impact curb appeal).
Selling Your Home - What Can Go Wrong With Title and Lenders
If you're selling your home, there are going to be difficulties at some point in the transaction. Some problems can't be fixed.
10 Home Purchase Abroad Tips For Success
Are you seeking your little corner of sun drenched heaven on earth? If you are you're certainly not alone!Many Northern Europeans, Americans and Canadians are looking overseas for investment real estate or for a holiday bolt hole and if you're considering buying a second home in the sun, a home from home abroad or an investment property overseas and you're in a hurry to get started, these top 10 home purchase abroad tips for success should set you off in the right direction.1) Legal AdviceLegal systems differ from country to country so never assume that you understand how exactly the entire house purchase process is going to work, and never expect things to necessarily go exactly your way! To be assured of the fact that your personal interests are being looked after and that you, your money and your property are 100% secure, legal and legitimate it's essential to seek independent legal representation in the country you're considering buying property in.
Why Use a Property Manager?
Most experienced property investors use property managers. Why? Because they make you money.
|home | site map|
|© 2006 TIGER MEDIA|