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Real Estate Information |
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How Can Real Estate Investors Profit From The Internet?
The Internet is a powerful marketing tool, but just how can a real estate investor make the best use of Web pages? We've spent some time experimenting with Web sites and we've found a couple of ways that they can be useful. First.. we just don't believe you can effectively use Web sites to find motivated sellers. It least you can't find them consistently. How many motivated home sellers do a Google search for "fast home buyer"? We have two Web sites. Web site #1 serves two purposes... First it acts a brochure. It explains that we buy and sell property and cash flows of all kinds. It reveals the names of the principal players in our company. It gives our address, phone numbers and email addresses. We place the URL for this Web site on all our promotional material... letter head, business cards, flyers, newspaper ads, etc. It does not produce home sellers, but it does help to establish our credibility with sellers we find through other means. They can check the Web site and learn we are real people with a real business. The second task that Web site #1 performs is to present the homes we have for sale and for rent. We create a page for each with well written copy that contains the property's address.. and nice photos of the house, yard, nearby parks, shopping areas and schools. When a potential buyer or seller contacts us we can refer them to those pages. This saves hours of time answering questions about location, price, number of bedrooms, etc. What about Web site #2? We use this page to help recruit "bird dogs". We feel that an important part of every investor's marketing program should be an ongoing effort to find people who will search out motivated home sellers for us. Where ever possible in our marketing material we include this line... "We will pay you CASH to find home sellers!" Then we will include the URL of our "bird dog" recruiting site. We do the same with inexpensive ads in penny-saver types of publications. You will find an example of our bird dog Web page here: http://lease-option-sub2.com/reward.htm We don't spend much time on these sites after they are up and running. The only pages that change on a regular basis our are homes for sale and rent pages. They take just a few minutes to add and delete. Any work on Web pages that takes more than a few minutes is taking you away from more important marketing tasks. Keep it simple and keep moving toward profit producing projects. About The Author: Mark Walters is a real estate investor and author with Web pages at: http://www.lease-option-sub2.com and http://www.CashFlowInstitute.com
MORE RESOURCES: Paul Simon's Daughter Blasts Richard Gere for Selling Her Childhood Home to Real Estate Developer Rolling Stone Real estate investors are purchasing more U.S. homes as high prices lock out would-be buyers CBS News BlackRock to buy real estate firm with $7.3 billion in assets Crain's Cleveland Business Milestones: Massive data share to benefit 300k MLS members Real Estate News by RealEstateNews.com Delistings Surge Nearly 50% as Sellers Who Can't Get Their Price Quit the Market in Frustration Realtor.com Real Estate Transactions, July 7 edition Hopkinton Independent Nashville man, 22, makes up to $90K/month day trading — now he tells Ramsey Show he’s ready to try real estate Yahoo Finance Midwest market leader elevates brokerage head as CEO steps down Real Estate News by RealEstateNews.com Hamptons Real Estate Market Data – Week of 7/1/2025 Hamptons.com Bard College receives real estate portfolio valued at $50 million Philanthropy News Digest AirGarage Raises $23m to Modernize Parking Real Estate Parking Network Real Estate Transactions | June 23-27, 2025 Republic-Times JM Electrical Promotes Craig Chisholm to Chief Financial Officer Boston Real Estate Times Hunneman Secures Financing for Historic Multifamily Redevelopment in Downtown Lowell Boston Real Estate Times Is the surge in delistings good news for buyers? Real Estate News by RealEstateNews.com Tampa real estate investment firm under investigation for potential deceptive practices Florida Politics Boston Office Market Sees Momentum with Leasing Gains and Pre-Leasing Surge, JLL Report Shows Boston Real Estate Times Corporate titans finalize three real estate deals Nashville Post Questex acquires two in the operational real estate sector hotelmanagement.net Middle East Real Estate Market Size, Share, and Trends, 2033 Market Data Forecast Where are home prices falling most in America? This SWFL community made top of the list Naples Daily News Lebanon County real estate transfers, sponsored by Reliable Moving and Storage (June 16 to June 30) LebTown Tony Robbins’ Top Real Estate Tips in Today’s Economy Yahoo Finance 'Married To Real Estate' Canceled After Four Seasons On HGTV, Say Hosts Egypt Sherrod & Mike Jackson Deadline 10 Steps for Picking a Hot Real Estate Market for Investment in 2025 Norada Real Estate Investments Friedman Real Estate closes sale of 28,640-square-foot industrial property in Farmington Hills REJournals Report Forecasts Alexandria Real Estate Market Alexandria Living Magazine Historic Villa Calafia Estate Lists for $18.5 Million Galerie Magazine Residential Real Estate Markets Show Resilience in 2025 The Ritz Herald Looking for a castle near the beach? St. Augustine's historic Pillars Castle is up for sale St. Augustine Record Triten Real Estate Partners, Angelo Gordon Seal $150M Refi for IOS Portfolio Commercial Observer Institutional Real Estate, Inc. Appoints Doris Holinaty as Managing Director – Global Markets Business Wire Trumbull County Real Estate Sales: $200K+, July 2025 Business Journal Daily Mortgage Rates Today: The States Offering Lowest Rates – July 8, 2025 Norada Real Estate Investments Layne’s Chicken Fingers Opening in Leander This September 1851 Franchise Using 3D Printing in Fire Prone Areas U.S. News Real Estate Interest Rates Forecast for 2 Years by Goldman Sachs: 2025-2026 Norada Real Estate Investments From Humble Beginnings to a Real Estate Empire: The Inspiring Journey of Sanjay and Usha Kakade The Times of India Local real estate incubator seeking next group of budding developers The Business Journals Take a look around the historic Pillars Castle in St. Augustine, which is on the market St. Augustine Record Business Strategy: OKC’s outperforming real estate market The Journal Record Home for Sale RiverBender.com Trump on past presidents: Ike was 'underrated,' FDR 'amazing,' Polk 'sort of a real-estate guy' AJC.com Clean exits, real reporting: what family offices now want from real estate, highlights Ramashrya Yadav of The Economic Times "Atland will be a key player in the consolidation of the real estate asset management sector". CoStar Mountain View sees lowest property value growth in Santa Clara County Mountain View Voice Detroit sues blockchain real estate firm that owns rentals with hundreds of violations Detroit Free Press Canopy Real Estate Partners Acquires Retail Center in Metro Denver for $15.8 Million Shopping Center Business Christie’s International @properties Lone Star Adds Real Estate Powerhouse Amid Rapid North Texas Expansion CandysDirt.com Tampa real estate investors investigated for alleged Ponzi scheme The Business Journals Minnwest Bank sells former Madison Equities apartment building in downtown St. Paul The Business Journals Real Estate Investing: 5 Ways to Get Started NerdWallet |
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