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Real Estate Information |
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Real Estate Values or Just Bad Habits
There are several small businesses that retain hundred year old traditions. Hand-dipped chocolates, fresh flowers and cloth napkins on every table in a restaurant, or mints and roses on a guest's pillow at a B&B. Loyal customers come to expect these little perks or tokens of quality in the product and changing your traditions might mean the loss of your evangelical customers. These are unspoken signs of a company's value system and devotion to the customer. Then, there are traditions that are a little harder to explain. There are two curious habits in the real estate industry that have always baffled me. They are age-old traditions and the public has come to accept them as part and parcel of the product. But are they a reflection of company values or just a couple of really bad habits? The first....Why do real estate agents put their picture on absolutely everything? Real Estate agents are there to sell houses, people come to the agent to buy a house not because the agent has auburn hair or because he is smiling. The image presented through this type of marketing is that of an egoistical, self centered, self serving person. I have asked many agents why they do it...the answers range from; because the company requires it, simple I don't knows, to I need it to stand out from the competition. (If all the competition is doing the same thing, how does that set you apart?) There are many people who have their own businesses and are sole-propritors from hair dressers to contractors, pool cleaners, consultants and lawyers but they don't plaster their headshot all over everything that relates to their business. There could be some reasons why they don't. Sending the wrong image of self importance is one. Another reason is aging. As people get older they become less satisfied with the way they look, a little less hair, and few saggy chins, smile lines that have turned into furrows. Real Estate agents face this problem head on...they just leave the same picture on their business card for their entire 25 year career, a nice youthful look. Finally, since marketing materials cost money and space is at a premium maybe they think it is better to use that space showing the product or benefit to the customer instead of a self portrait. The second tradition that seems more like a bad habit is to have flyers and doorhanger bags strewn all over a neighborhood, and scattered on your prospective clients front porch. If it is a particularly popular neighborhood this means you find this stuff at your doorstep 3-5 times a week thanks to 10 or 15 different agents! I've even seen this stuff delivered on Sundays. It's really convenient for thieves..they know you've been away on vacation even if the mail is being held at the post office. How many people pick up those flyers while vowing to NEVER do business with the agents who turn their yard into a landfill's delight! It also is baffling that real estate agents see themselves on the same level as pizza places, gardeners, and the local handy man, all of whom market this way too. I have never seen a professional lawyer, doctor or accountant, market themselves in this manner. At some point one's values should win over tradition. Respecting the client (and their front porch), making the client's/prospect's priorities your priorities must become the focus of a successful career. Common sense and creativity should come together with customer service, and bad habits should be broken, even if all the competition plans to carry on. I would like to encourage all real estate agents that might read this. Be a leader, put a picture of a door knocker or house on your business card. I know its a radical idea, but take the challenge! Wouldn't that space be better used talking about your specialties or how long you've been in business? Who knows, you might even generate some goodwill by not cluttering up a porch with flyers that go straight into the trash. Meredith Gossland is the owner of Lasting Impressions 2, a small business marketing service, in Los Angeles.http://www.lastingimpressions2.com
MORE RESOURCES: Jake Paul Closes One Of The Largest Real Estate Deals In Georgia History With $39 Million Purchase of 5,600-Acre Ranch Yahoo Finance New Jersey tops nation’s highest property tax list at $9,413 while southern states offer relief New York Post Real estate inquiries by wealthy New Yorkers into Florida properties jump 50% after Mamdani primary win Fox Business Dave Ramsey Saves Listener With $1 Million in Her 401(k) From Becoming a ‘Victim of the Real Estate Market’ Realtor.com Hoby Hanna: Zillow is ‘overstepping,’ limiting ‘creativity’ - Real Estate News by RealEstateNews.com Hoby Hanna: Zillow is ‘overstepping,’ limiting ‘creativity’ Real Estate News by RealEstateNews.com VanTrust Real Estate Columbus office founder takes new role, successor named - The Business Journals VanTrust Real Estate Columbus office founder takes new role, successor named The Business Journals Real estate sales in Peoria, Tazewell and Woodford counties for July 12, 2025 Peoria Journal Star Despite signs of market rebalancing, real estate in this NJ town remains hot. Here's why Bergen Record Real Estate Property Transfers Spring Hill for June 16, 2025 Williamson Source Real Estate: Immaculately Maintained & Move-In Ready Home sanangelolive.com These are the forgotten NYC nabes that became real estate hot spots in the last decade: report New York Post Cape Cod House Hunt: West Yarmouth house is close to Seagull Beach. See the photos. - Cape Cod Times Golfer Bryson DeChambeau's Massive Real Estate Investment Has Eaten Up Most Of The $125 Million He Got Paid To Switch Tours Yahoo Finance Buyers wary of surprise HOA costs now have a safety net Real Estate News by RealEstateNews.com Compass to share exclusives — if brokers, MLSs play by 2 rules Real Estate News by RealEstateNews.com Real Estate Newsletter Articles this Week: Months-of-supply is higher than the previous 8 years! Calculated Risk NYC Real-Estate Execs Throw Money Behind Adams to Counter Rise of Mamdani The Wall Street Journal RNR Real Estate Briefs — Texas & more Realty News Report 'Married To Real Estate' Canceled After Four Seasons On HGTV, Say Hosts Egypt Sherrod & Mike Jackson Deadline ‘A win for the kids’: Local real estate company launches initiative to help at-risk youths Daily Memphian 'The part no brochure tells you': Real estate advisor exposes legal landmines Indian buyers ignore MSN Tampa real estate investment firm under investigation for potential deceptive practices Florida Politics Real estate investors are purchasing more U.S. homes as high prices lock out would-be buyers CBS News Senior Spotlight: The Grand Junction Daily Sentinel $400 Million Family Lawsuit Involving Prominent Fullerton Real Estate Figures Part 1 Fullerton Observer A tale of two Floridas: Real estate industry torn over DeSantis' push to eliminate property taxes Fox Business 2025-2030 Five-Year Housing Market Predictions U.S. News Real Estate Mortgage Rates Predictions for the Next 6 Months: August to December 2025 Norada Real Estate Investments Department of Taxation and Finance dos.ny.gov Florida real estate: See the most expensive home sales across the Treasure Coast in June Treasure Coast News He Built a House With Doors and Windows That You Can’t Close The New York Times OT Real Estate Spotlight of the Week: 1555 Graves Lane The Owensboro Times Confusing housing stats & real estate nerds Sacramento Appraisal Blog Real estate boss targeted in San Francisco with smear campaign The San Francisco Standard The Michael Houck Real Estate Guide for July 13th Oil City News Real estate CEO warns of growing ‘exodus’ as people have ‘given up’ on California — but where are they going? Yahoo Finance SERHANT. hits DC; Elliman snags ‘Million Dollar Listing’ star Real Estate News by RealEstateNews.com Top 10 most expensive homes sold in Petaluma last week The Press Democrat Here are recent property transfers up to $970,000 St. Albans Messenger How downtown Natick MA has become a focal point for redevelopment MetroWest Daily News Mortgage Rates Today – July 12, 2025: Rates Rise Across the Board for All Loan Types Norada Real Estate Investments Landmark Tax Reform Brings Major Wins for Real Estate National Association of REALTORS® Here are businesses on the move in Marin, Solano, Napa, Sonoma and Mendocino counties The North Bay Business Journal Aspen Real Estate Snapshot, June 23, 2025 Aspen Daily News Agent Spotlight: Katie Coleman The Grand Junction Daily Sentinel Where are home prices falling most in America? This SWFL community made top of the list Naples Daily News Home prices in Colorado Springs hit record high, even with many homes for sale Colorado Public Radio Blackstone, PSP reportedly among consortium in talks to acquire H&R Real Estate Investment Trust Pensions & Investments Top B2B Platforms Transforming Tokenized Real Estate Markets Herald What renters really want | Real Estate Newsletter Inquirer.com Wichita Falls ISD teams with Bishop Real Estate to sell Kirby Middle School Texomashomepage.com |
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