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How to Use Color Psychology to Prepare Your Home for a Top-Dollar Sale (Part 1)
You've decided to prepare your home for sale. Whether you sell by owner or hire a real estate agent, you want to get as much money as possible without spending your profits. The real estate market normally slows down and most homes take longer to sell during fall and winter. Now is the time to apply new real estate marketing ideas to make sure your home sells quickly (and for full price, of course!)--without spending a lot of money or doing unnecessary work. One of the most effective ways to enhance your home and attract buyers is to strategically add color. This article shares Design Psychology color secrets for marketing houses during cool and cold weather. (Watch for Part Two or email me if you need tips for selling your home in a warm climate or season.) To prepare your home for sale, make yourself a Marketing Plan for selling your home. Include a Color Plan for attracting buyers during the cooler seasons. In the fall and winter months, you will want to emphasize warm colors such as reds, oranges, and yellows, to convey a welcoming warmth to buyers. Next, make a list of colors you're stuck with -- those you won't be changing. Which warm colors do you have? How can you enhance these colors with more warm color to entice your buyer? Look closely at your front door. If it is not gorgeous wood, paint it in a cheerful warm color. For first-time buyers, a cheerful primary red door excites the emotions. Upscale buyers will be attracted to more complex reds, like maroon or terra-cotta red. Indoors, start with the colors already present and add the colors that attract your target buyers. Remove unnecessary furnishings and accessories with the wrong or clashing colors. (Under-furnished rooms allow the buyers to imagine their furnishings in the space.) To add significant color without repainting all surfaces, paint only one wall with a bold color. Or paint window trim and doors with a color specifically to warm your space. How to Add Color without Spending a Lot of Time or Money Besides painting, you can easily add elements of color through accessories. Place pillows, throws, and candles with your chosen color scheme throughout the home. Consider adding flowers, pots and containers in bright reds, oranges, or yellows. Don't overlook the opportunity to emphasize a chosen color psychology scheme through paintings, picture and mirror frames, vases, and lampshades. When you complete your Color Plan, you will know what steps to take to prepare your home for a speedy sale--for top dollar! Copyright © 2005 Jeanette J. Fisher. All rights reserved. Jeanette Fisher, Design Psychology professor, is the author of "Sell Your Home for Top Dollar - FAST! Design Psychology for Redesign and Home Staging," "Joy to the Home," and "Doghouse to Dollhouse for Dollars." For more information on selling your home, and a complete Color Plan see http://sellfast.info
MORE RESOURCES: Landmark Settlement Breaks Up the Real Estate Cartel The American Prospect Top real-estate CEO sees decades of housing pain ahead: 'What the Fed did will have a 30-year tail on it' Yahoo Finance Commercial Real Estate's Systemic Threat: Separating Fact From Fiction Commercial Observer Five Ways Buying and Selling a House Could Change The New York Times Rules that helped set real estate agent commissions are changing. Here's what you need to know The Associated Press Refined Real Estate: Historic Queen Anne Polson House lists for $6,950,000 seattlerefined.com Real estate commission change shakes industry’s foundation University of Miami: News@theU Seabold Construction Ties Demise to Dispute with Real Estate Developer Engineering News-Record Investigation underway after 44-year-old real estate investor seen on video firing shots off boat docked at Lakeview ... WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale The Realtors’ Big Defeat The New York Times Local real estate agents face uncertain future with new negotiation rules WJHL-TV News Channel 11 Central Texas housing experts talk impacts from $418M real estate settlement - 25 News KXXV and KRHD Central Texas housing experts talk impacts from $418M real estate settlement 25 News KXXV and KRHD What National Association of Realtors agreement means for Texas real estate KAMR - MyHighPlains.com Rules that helped set real estate agent commissions are changing. Here's what you need to know KXLY Spokane CrewBaltimore’s mission to accelerate women’s success in real estate Afro American Newspaper A luxury agent on how the NAR settlement will change his business The Washington Post Luxury’s Latest Battleground: Real Estate The Business of Fashion National lawsuit could shakeup housing market, cut into real estate agent commission 11Alive.com WXIA What Seattle-area homebuyers should expect after national settlement The Seattle Times Swimmo Invest Opens up a New Chapter in the Real Estate Industry Markets Insider Cities Face Cutbacks as Commercial Real Estate Prices Tumble The New York Times Once America’s Hottest Housing Market, Austin Is Running in Reverse - WSJ The Wall Street Journal Realtor group will pay $418M to settle commission lawsuits The Associated Press Realtors Reckon With a Seismic Shift to How They Get Paid The Wall Street Journal Real estate sales in Peoria, Tazewell and Woodford counties for March 17, 2024 - Peoria Journal Star Real estate sales in Peoria, Tazewell and Woodford counties for March 17, 2024 Peoria Journal Star Bay Area Real Estate Executive Charged with Wire Fraud, Identity Theft in Investment Scam - Hoodline Legal complaints escalate over Israeli real estate events NorthJersey.com Making Sense of New York’s Confusing Luxury Home Market The Wall Street Journal Foreclosures Are Rising—Especially in This One State—but Not for the Reason You Might Think SFGATE Chicago Voters Face Choice on Tax to Fund Homeless Programs The New York Times What the death of the 6% real estate commission means in D-FW The Dallas Morning News Real estate commissions, unassailable for decades, could crumble after landmark settlement The Denver Post Real estate lawsuit settlement upends decades-long policies that helped set agent commissions WQAD Moline Rules that helped set real estate agent commissions are changing. Here's what you need to know News10NBC Is the Era of the Celebrity Real Estate Agent Over? Industry Reacts to Settlement That Could Slash Commissions Hollywood Reporter China’s Real-Estate Market Just Set a Record—but Not a Good One The Wall Street Journal Manhattan Real Estate Update westsiderag.com National Association of Realtors Agrees to Slash Commissions to Settle Lawsuits - The New York Times The NAR Settlement’s Impact On Commissions And Home Prices Financial Samurai Realtors Reach Settlement That Will Change How Americans Buy and Sell Homes The Wall Street Journal Pension funds snap up real estate at steep discounts Financial Times Rules that helped set real estate agent commissions are changing. Here's what you need to know Antigo Daily Journal Agent Migration and the Power of New Mike DelPrete End of 6% real estate commissions could mean lower home prices The Atlanta Journal Constitution Artis Real Estate Investment Trust (OTCMKTS:ARESF) and Armada Hoffler Properties (NYSE:AHH) Financial Analysis Defense World A Look Into the Future of Home Buyers’ Agent Commissions The Wall Street Journal National Association of Realtors to cut commissions to settle lawsuits. Here's the financial impact. CBS News Antitrust ruling rocks real estate: Buyers brace for shift in commission structures Straight Arrow News Blackstone, World's Top Alternative Asset Manager, Eyes Record Highs Amid Real Estate Bottom Investor's Business Daily 4 ways buying a home in D-FW may change after landmark Realtors settlement - The Dallas Morning News 4 ways buying a home in D-FW may change after landmark Realtors settlement The Dallas Morning News 4 Ways a Settlement Could Change the Housing Industry The New York Times |
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