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Selling Houses Fast: Basics of Design & Color Psychology
Fixing up houses to ready them for sale includes a design plan for needed changes. Save money on transformation costs by choosing design details right the first time. Make more money from your home sale by choosing design details that catch the attention of buyers in your price range. Design Psychology helps you net more money, faster, in today's competitive real estate market. Your buyers won't even realize that you're using Design Psychology, but they'll want to buy your home, even if it costs more than similar houses. Whether your target market is first-timers, move-uppers, empty nesters, or mover-downers, keep their needs and desires in mind when developing your sales and transformation plans, always keeping your bottom line in mind. Budget Concerns Weigh the cost of an upgrade against its ultimate benefit, and only spend money on those changes that improve your profit margin. Of all upgrades for selling houses, fresh paint is the best investment, dollar for dollar. New kitchen appliances, upgraded bathroom features, and updated lighting fixtures also provide a good return on your money, as a general rule. Also consider the cost benefits of doing the work yourself vs. hiring professionals. The time saved and superior quality of workmanship often makes hiring pros a better option than doing repairs yourself. Color Psychology for the Exterior Choosing the right colors for your home's exterior makes a huge difference in your paycheck at closing. Look at the other homes near yours and choose complementary colors. It's worthwhile to use three, or even four, colors, to add visual interest or to emphasize interesting design details. Limiting your exterior colors to just two lessens the overall effect and may slow the process of selling your home. If your goal is to attract up-scale, wealthy, or highly-educated buyers, you'll want to use muted, complex colors on the exterior of your home, while less-wealthy and less-educated buyers normally prefer simpler colors. Color Psychology for the Interior Don't be afraid to use color, rather than painting all your walls white. Most people actually look more attractive when surrounded by color, and colored walls make people feel happier, so if you want to make your buyers happy (and to choose your home as a result), use color on your interior walls. Bring into play various shades of your exterior colors inside. This design detail makes your home feel harmonious, and you'll receive an added bonus: if your buyers like the exterior colors, they're also going to be happy with your choice for the interior. Spending time targeting your market and then using the subtle techniques of Design Psychology will help sell your home more quickly, and for more money than your competition. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Jeff Bezos' secret $190M Seattle real estate empire revealed Business Insider I'm a Real Estate Investor: Don't Pay Off Student Loan Debt — Buy Properties Instead - Yahoo Finance Real Estate Transfers ~ through Nov. 23 The Bedford Citizen Francisco Real Estate: Why Homeowners are Selling at a Loss The San Francisco Standard New Legislation Proposes to Take Wall Street Out of the Housing Market The New York Times Dodge County real estate transfers Fremont Tribune Real estate transfers: Dec. 8, 2023 RiverheadLOCAL Eastern U.P. real estate remains stable despite shifting national trends Sault Ste. Marie Evening News RNR Real Estate Briefs – Texas & more Realty News Report Real Estate Transfers: August 1 - 15, 2023 The Owensboro Times Real estate: Foreign LLC buys Pizza Hut property in Perry Township Massillon Independent Real Estate Sales Include Wealth Management Center Complex, Ranch For Vets Jamestown Post Journal How a Kitchen Refresh Can Help Close a Real Estate Deal How a team approach brings sales, success Behind The Hedges McColly Real Estate Holiday Celebration 2023 | LaPorteCounty.Life LaPorteCounty Life Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties Dec. 10, 2023 edition MassLive.com Real Estate Transactions for Dec. 9-10 | News, Sports, Jobs Nashua Telegraph XPO buys Yellow's Real Estate For $870 Million The Real Deal OT Real Estate Spotlight of the Week: 4404 Fairbairn Court The Owensboro Times I'm a Real Estate Investor: Don't Pay Off Student Loan Debt -- Buy Properties Instead GOBankingRates Routt County real estate sales surpass $13.4M from Dec. 1-7 Steamboat Pilot & Today NJ real estate: $20M Alpine mansion for sale. See listing NorthJersey.com Chad Tredway Rejoins JP Morgan Asset Management as Head of Real Estate Americas | Chief Investment Officer Chief Investment Officer PTK spotlight: 50 commercial real estate projects to know in 2024 Arizona Big Media Real Estate Roundup, Retail Theft Arrests The Eastsider LA Jef Conn: From Lubbock commercial real estate to Texas Chairman of the Board Texas REALTORS KLBK | KAMC | EverythingLubbock.com Real Estate Transfer Dec. 9, 2023 | Records | messenger-inquirer.com messenger-inquirer Charlottesville real estate investor Phaedrus Acgtblu dead in apparent homicide - The Daily Progress Bezos Leaving Behind A Massive Seattle Real Estate Portfolio As He And Lauren Sanchez Plan Move Miami Yahoo Finance A Strong 2024 Market? Get a Real Estate Coach Now | Florida Realtors Greenwich Real Estate Inventory to Hit Zero in March 2024 Greenwich Sentinel Bay Area real estate: Where rent or mortgages hurt residents most San Francisco Chronicle Chad Tredway Rejoins J.P. Morgan as Head of Real Estate Americas, J.P. Morgan Asset Management PR Newswire Real Estate Property Transfers in Franklin for November 13, 2023 Williamson Source Coral Springs Real Estate Market Defies Economic Predictions • Coral Springs Talk Coral Springs Talk Real estate news: DoubleTree near South Coast Plaza, JWA getting a $12 million makeover - OCRegister What's a Real-Estate Fund Worth? Depends on Who's Doing the Math The Wall Street Journal Pacaso, The Real Estate Marketplace, Releases Report That Identifies Fast-Growing Luxury Second Home Markets Crowdfund Insider Could Bitcoin Cause Real Estate Prices to Collapse? DataDrivenInvestor Viral New Berlin jungle home back on market after sale fell through: Open House - Milwaukee Business Journal The Business Journals Is Jeff Bezos shopping for real estate in Palm Beach? The New York Post thinks he is Palm Beach Daily News Wheeler Development exec balances careers in real estate, folk music - Crain's Grand Rapids Business Wheeler Development exec balances careers in real estate, folk music Crain's Grand Rapids Business Valley real estate community steps up to support Operation Santa Claus ABC15 Arizona in Phoenix REAL ESTATE | VIDEO | Charming and inviting 2-story home in West Bend, WI | By Wendy Wendorf, Homestead Realty washingtoncountyinsider.com New Castle News | Newspaper Ads | Classifieds | Real Estate for Sale | BERKSHIRE HATHAWAY Home Services The ... New Castle News San Francisco's Russian Hill Mansion Sells for Half Its Asking Price Amid Real Estate Shift Hoodline Canadian Apartment Properties Real Estate Investment Trust Un stock rises Friday, outperforms market MarketWatch Ares Banks $3.3 Billion to Buy Real-Estate Fund Assets - WSJ The Wall Street Journal Apply for the Longtime Owner Occupants Program (LOOP) | Services Philadelphia Water Department REAL ESTATE BRIEFS: DEC. 9 Las Vegas Review-Journal Opinion | Real-Estate Collusion Is Finally Coming to an End The Wall Street Journal What Accreditation Shift Could Mean for Real Estate Investors Kiplinger's Personal Finance New York City Law Against Body-Size Discrimination: What the Residential Real Estate Industry Needs to Know Jackson Lewis Gardiner nonprofit works to house teachers amidst 'uphill battle' of pricey real estate - Missoulian Jeff Bezos's Homes: Inside His More Than $500 Million Property Portfolio Architectural Digest 20 Young Leaders Transforming the Real-Estate Industry in 2023 Business Insider Are Virtual Tours Still Worth It in Real Estate? 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